- CEO
- Markus Ehrle
- Full Time Employees
- 516
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Carrefour de Rive 1 Geneva GE Switzerland 1207
- IPO Date
- Aug 18, 2004
- Business
- APG|SGA SA is a leading Swiss company specializing in out-of-home (OOH) advertising solutions. The company primarily provides a comprehensive range of advertising products and services, including analogue poster formats such as F4, F12, F200, and F24; large format posters; roofstrip advertisements on buses and trams; electronic digital boards (eboards and epanels); window decals; full wraps for buses, trams, and locomotives; hanging displays with dispensers; megaposters; mobile targeting; mountain screens; pylon posters; rail posters; time/information boards; traffic boards; and traffic media screens. APG|SGA offers advertising spaces in high-traffic locations such as streets, squares, airports, shopping centers, railway stations, mountain regions, and public transport networks across Switzerland and Serbia. The company also delivers digital and mobile advertising services, including programmatic advertising, ChannelOOH, Next Level DOOH, and aymo mobile targeting solutions. Additionally, APG|SGA is engaged in real estate services related to advertising site management.
The company was founded in 1900 and is headquartered in Geneva, Switzerland. APG|SGA operates through a network of domestic subsidiaries including Allgemeine Plakatgesellschaft APG, Bercher SA Publicite Generale, APG-SGA Traffic AG, Paron AG, Sportart AG, and Swiss Poster Research Plus AG. It also has regional operations in Montenegro, Romania, and Serbia.
Recent major changes include the acquisition of a 25% stake in APG|SGA by NZZ, a Swiss media group, from JCDecaux SE and Pargesa Asset Management S.A., making NZZ a strategic shareholder with plans to nominate a Board representative. Organizational restructuring was announced for 2025 and 2026, involving leadership adjustments such as the relocation of the Head of Product Management to the Partner Market division and the reorganization of the Advertising Market division to better align with market needs. APG|SGA has also made progress in sustainability by reducing its Scope 1 and 2 greenhouse gas emissions by 5% in 2024 through increased biogas use and fuel optimization, as detailed in its 22nd Sustainability Report. The company continues to expand its digital portfolio and programmatic advertising capabilities, adapting its services to the evolving advertising market landscape.
APG|SGA serves local, national, and international advertisers, private property owners, and public sector clients, leveraging its extensive reach and integrated product offerings to deliver impactful OOH advertising campaigns. Its diversified media formats cater to various marketing objectives, including reach extension, audience targeting by demographic and environmental parameters, and interactive live communications such as sampling, fundraising, brand presentations, and pop-up stores .