- CEO
- Deborah Wilkinson
- Full Time Employees
- 117
- Sector
- Technology services
- Industry
- Packaged software
- Address
- 71-75 Shelton Street Sheffield SY United Kingdom WC2H 9JQ
- IPO Date
- Nov 7, 2005
- Business
- Altitude Group plc is a technology-driven provider of end-to-end solutions for branded merchandise and promotional products, operating primarily through its AIM Smarter division, which runs the leading global digital marketplace in the $28 billion promotional products industry; it serves distributors, suppliers, corporate clients, print verticals, and higher-education sectors with services including technology platforms for product search engines, order management, e-commerce sites, design applications, virtual sampling, and proprietary ERP systems, alongside merchanting programs such as AIM Capital Solutions for promotional product sales, membership subscriptions, preferred supplier partnerships, marketing services, events, exhibitions, catalogues, artwork services, and negotiated group discounts. The company, founded in 2004 and headquartered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom, maintains operations across North America and the United Kingdom, with a workforce of approximately 111 employees focused on software and business services segments targeting small and medium-sized enterprises in promotional merchandise. Recent developments include substantial revenue growth with FY24 revenues doubling since FY22 and adjusted operating profit rising 2.25 times, expansion of financing facilities to $3.5 million with TD Bank N.A. to support merchanting growth, a key partnership with Fully Promoted serving over 90 franchisees in the US and Canada via its order management platform, award of additional university group services contracts bringing the portfolio to 29 active awards with 40% underlying revenue growth, exercise and grant of employee share options in November 2025 including to PDMRs, and a change of registered office to its current London address effective 27 November 2025.