- CEO
- Milan Patel
- Full Time Employees
- 457
- Sector
- Technology services
- Industry
- Packaged software
- Address
- No. 1 London Bridge London LO United Kingdom SE1 9BG
- IPO Date
- Mar 28, 2011
- Business
- dotdigital Group Plc is a United Kingdom-based software-as-a-service (SaaS) technology company specializing in an all-in-one customer experience and data platform (CXDP) that integrates automation and artificial intelligence to enable businesses to deliver personalized, cross-channel marketing campaigns. The company's core product, Dotdigital, provides digital marketing professionals with tools to create, test, and send data-driven automated campaigns across channels, supported by integrations with e-commerce platforms and customer relationship management (CRM) systems. dotdigital offers a comprehensive suite of services including customer data unification and enrichment, segmentation, real-time insights, AI-enhanced personalization, omnichannel messaging, and marketing automation to drive customer engagement, conversions, and loyalty. The company operates primarily in Europe, the Middle East and Africa (EMEA), the United States, and Asia-Pacific (APAC) through subsidiaries including Dotdigital EMEA Limited, Dotdigital Inc, Dotdigital APAC Pty Limited, Dotdigital SG Pte Limited, and Dotdigital B.V. Founded in 1999 and headquartered in London, dotdigital serves mid-market to larger enterprise clients seeking digital marketing automation solutions.
Recent major developments include the launch of its advanced CXDP platform with enhanced AI capabilities, supporting the delivery of hyper-relevant customer experiences at scale. During the 2024/2025 financial year, dotdigital executed the strategic acquisition of Fresh Relevance’s personalization technology and team, significantly accelerating the company’s product roadmap and expanding its addressable market into new high-value segments. Additionally, dotdigital acquired Social Snowball to strengthen its U.S. footprint and extend capabilities into influencer, affiliate, and referral marketing, marking a key strategic milestone. These acquisitions complement dotdigital's organic growth by broadening its technology offerings, increasing market reach, and reinforcing its focus on scalable, high-margin customer data and experience solutions. The Group reported strong profitable growth and cash generation, with a solid balance sheet supporting ongoing selective acquisitions and investments aligned to its strategic priorities. dotdigital continues to target expansion in international markets and vertical specialties, focusing on providing innovative CXDP solutions to marketing professionals worldwide.
The company is listed on the London Stock Exchange AIM market under the ticker DOTD and maintains a leadership position in the customer experience and marketing automation software sector.