Silver Bullet Data Services Group PLC (SBDS.L) provides AI-driven data and digital transformation services and tools for marketing and advertising purposes; its core offerings include the Customer Experience (CX) Services Suite encompassing strategic consultancy and analysis, technical implementation, data activation, measurement and ROI, and managed services; Silverbullet Cloud, a portfolio of data tools and platforms for personalizing customer journeys; and 4D, a privacy-first contextual targeting and insights platform with data enrichment, AI measurement solutions, and recent enhancements into mobile and social/influencer environments via acquired Codec AI intellectual property rights. The company operates through CX Services and 4D Platform segments, serving global brands in sectors such as consumer packaged goods, retail media, and travel across more than 25 regions with regional hubs in key markets including the United Kingdom, rest of Europe, North America, and internationally. Founded in 2016 and headquartered at 54 Charlotte Street, London, United Kingdom, Silver Bullet Data Services Group PLC listed on the London Stock Exchange's AIM market in 2021 following its evolution from IO Technologies Limited. Recent developments include the November 2024 acquisition of Codec AI's intellectual property for £50,000 plus earnout to bolster 4D AI capabilities in social and influencer targeting; a June 2025 fundraising of £3.3 million through convertible loan notes, loan notes, subscription, and WRAP Retail Offer, alongside restructuring of existing debt; 10% revenue growth to £4.8 million in the first half of 2025 with gross profit at £3.8 million and ongoing AI momentum; strong new business wins such as £1.5 million in contracts in late 2024 and 20 new contracts in H1 2024; and a company-wide cost-mitigation program targeting operating expense savings in H2 2025.