System1 Group PLC
350.00
GBX
0.00
(0.00%)
ISIN
GB00B1GVQH21
Return %
Stock
S&P 500
1Y
45.83
14.20
3Y
84.21
81.12
5Y
2.94
68.34
Capital Structure
GBP
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in mil. unless spec.Working Capital
GBP
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in mil. unless spec.Growth Rates
GBP
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in mil. unless spec.Semi-annual Revenue
GBP
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in mil. unless spec.Semi-annual Earnings Per Share
GBP
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in mil. unless spec.Semi-annual Dividends Per Share
GBP
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in mil. unless spec.Company Description
- CEO
- James Gregory
- Full Time Employees
- 191
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- 1 Waterhouse Square London GL United Kingdom EC1N 2ST
- IPO Date
- Dec 5, 2006
- Website
- system1group.com
- Similar Companies
- Business
- System1 Group PLC System1 Group PLC operates as a marketing decision-making platform that predicts and improves marketing effectiveness for the world's largest advertisers by measuring emotional responses to creativity. The company offers core products and services including Test Your Ad for advertising effectiveness testing, which provides predictive insights on ad performance through emotion measurement; Test Your Innovation for evaluating the commercial potential of new products, concepts, packaging, taglines, and claims; Test Your Brand for brand health tracking and strategy improvement; Test Your Distinctive Assets+ for assessing emotions evoked by brand assets like fluent devices; and data-led consultancy services such as Improve Your, alongside access to a database of over 120,000 TV ads for benchmarking via Test Your Ad Competitive Edge. System1 Group PLC serves brand marketers across consumer cyclical sectors, focusing on advertising, innovation, and brand effectiveness, with primary customers including global advertisers like Pfizer, Aldi, Boots, and Tourism Australia. Founded in 1999 through its principal subsidiary BrainJuicer Limited and incorporated as a public limited company on 19 September 2006, System1 Group PLC maintains its headquarters at 4 More London Riverside, London, SE1 2AU, United Kingdom, with additional offices in the United States, Switzerland, Germany, the Netherlands, France, Brazil, Singapore, and Australia; the company lists on the London Stock Exchange AIM market. Geographically, it generates significant revenue from the United States, United Kingdom, and other international markets including Latin America. In recent developments, System1 Group PLC reported fiscal year 2025 revenue of £37.4 million, reflecting 25% year-over-year growth driven by 39% expansion in platform revenue from strategic products; the company plans to launch an instant Test Your Ad AI product early in the next year for directional results complemented by human emotional diagnostics, advances AI integration in testing processes including validation and optimization, and released key research outputs such as The Creative Dividend report combining Effie case data with Test Your Ad results, a global Creative Consistency Score study across 150+ brands, and a partnership study with TikTok on effective ad features.