- CEO
- Jonathan Roy Allen Clarke
- Full Time Employees
- 39
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Brockbourne House Tunbridge Wells KE United Kingdom TN4 8BS
- IPO Date
- Jan 21, 1986
- Business
- Crimson Tide plc provides mobility solutions and related software development services primarily through its mpro5 process management platform, a cloud-based Mobility as a Service (MaaS) app delivered on smartphones and tablets via Microsoft Azure; the platform enables job scheduling, workflow automation, alerting, reporting, maps, graphs, and Internet of Things integration for streamlining operations across industries including retail, construction, facilities management, finance, insurance, health care, and transportation. mpro5 supports smart mobile working with features such as digital forms, real-time data synchronization, and no-client-side infrastructure requirements, serving over 260,000 sites for enterprise customers; the company also offers installation, support, and consultancy services through subsidiaries Crimson Tide mpro Ltd. in the UK and Crimson Tide (IE) Ltd. in Ireland. Founded in 1996 by Barrie Whipp and headquartered at Brockbourne House, 77 Mount Ephraim, Tunbridge Wells, England TN4 8BS, Crimson Tide plc operates mainly in the United Kingdom and Republic of Ireland, with additional presence in the United States.
In November 2025, the company secured a three-year contract extension worth GBP3.9 million with one of the world's largest global retailers, expanding deployment of mpro5 across more than 3,000 UK and Ireland locations supporting over 30 services and with potential international rollout; this marks the fourth renewal among its five largest customers in the current financial year. Earlier in 2024, Crimson Tide pursued an all-share merger with Checkit plc valued at GBP6.5 million, which shareholders rejected in March, alongside two other unproceeded acquisition approaches and a non-binding proposal from Ideagen Limited in June; these events incurred one-off costs of GBP480,000 and prompted a new customer retention and growth strategy under CEO Jon Clarke. The company maintains Microsoft Gold Certified Partner status and focuses solely on mpro mobile business solutions since their 2004 launch.