- Business
- MAV Beauty Brands Inc. (MAVBF) is a Canada-based global personal care company that develops, manufactures, and markets a portfolio of premium hair care, body care, and beauty products under brands including Marc Anthony True Professional, Renpure, Cake Beauty, The Mane Choice, and Sky Organics; its offerings encompass shampoos, conditioners, hair styling products and sprays, treatments, vitamins, body washes, and hand and body lotions across collections tailored to diverse consumer needs such as frizz control, curls, coconut oil formulations, and organic sustainable beauty solutions. The company, founded in 1995 and headquartered at 100 New Park Place, Suite 810, Vaughan, Ontario, distributes its products through over 100 major retailers across more than 25 countries worldwide, with primary North American channels in food, drug, mass, club, dollar, off-price, specialty, and online outlets, as well as international partnerships with key distributors. In late 2023, following a court-approved creditor protection process, MAV Beauty Brands completed the sale of substantially all its assets to an affiliate of Nexus Capital Management, a Los Angeles-based private equity firm, providing a refreshed capital structure under continued leadership of CEO Serge Jureidini to drive growth and profitability; most recently in October 2024, it merged with Nexus portfolio company Sky Organics to enhance product innovation, expand market reach, and accelerate development of clean, mission-driven beauty offerings while leveraging combined expertise in high-quality personal care.