MediaAlpha, Inc.

MediaAlpha, Inc.

MAX
MediaAlpha, Inc.US flagNew York Stock Exchange
8.29
USD
-0.59
- -
448.18MMarket Cap
MediaAlpha, Inc.
MAX
(New York Stock Exchange)

Recent

price

8.29

P/E

ratio

- -

div

yld

- -

ROIC.AI

2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
9.16
12.59
18.2
17.31
10.94
8.52
16.3
19.8
20.59
Revenue per Share
0.56
0.55
0.46
-0.14
-1.37
-0.89
0.31
0.46
0.69
Basic EPS, GAAP
0.68
0.67
1.59
0.75
0.67
0.44
0.85
1.16
0.71
Free Cash Flow per Basic Share
0.49
2.95
4.09
0.01
0.05
0.06
0.02
0.02
- -
Dividend per Share
1.25
-3.51
-13.02
-11.37
-11.48
-11.45
-9.53
-8.53
-8.32
Book Value per Share
-0.06
-4.65
-4.33
-2.48
-3.98
-3.69
-2.15
-1.43
-1.42
Tangible Book Value per Share
32
32
32
37
42
46
53
56
56
Basic Weighted Avg Shares
297
408
585
645
459
388
865
1,114
1,159
Sales/Revenue/Turnover
6.51
6.09
3.34
0.33
-7.71
-10.29
4.94
3.19
3.83
Operating Margin (%)
12
6
3
3
6
7
7
3
2
Depreciation Expense
18
18
15
-5
-58
-40
17
26
39
Net Income, GAAP
- -
- -
- -
- -
337.85
- -
5.89
- -
31.95
Effective Tax Rate (%)
6.1
4.37
2.53
-0.82
-12.56
-10.41
1.92
2.3
3.37
Profit Margin (%)
11
20
20
53
4
-5
57
27
52
Working Capital
13
97
183
178
174
162
154
132
156
LT Debt
40
-114
-105
-62
-86
-94
-46
-29
-29
Total Equity
- -
- -
- -
- -
76.16
- -
41.34
- -
- -
Return on Invested Capital (%)
- -
128.47
- -
- -
19.57
- -
-5.99
- -
-19.22
Return on Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Common Equity (%)

Capital Structure

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
22
22
7
LT Borrowings
134
132
156
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
57
56
55
Market Capitalization
636
728
524

Working Capital

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
206
174
165
Cash, Cash Equivalents & STI
39
47
26
Accounts Receivable, Net
129
123
134
Inventories
- -
- -
- -
Total Current Liabilities
190
148
113
Payables & Accruals
168
126
106
ST Debt
22
22
7
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
-15.96%
-36.85%
Free Cash Flow
- -
19.13%
44.32%
Net Income, GAAP
- -
148.12%
54.09%
Sales/Revenue/Turnover
- -
23.52%
28.78%
Total Cash Common Dividend
- -
82.07%
2.29%

Quarterly Revenue

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
127
178
259
301
865
2025
264
252
307
291
1,114
2026
310
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.02
0.07
0.17
0.08
0.31
2025
-0.04
-0.33
0.26
0.56
0.46
2026
0.21
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
0.02
2025
- -
- -
- -
- -
0.02
2026
- -
- -
- -
- -
- -
Business
MediaAlpha, Inc. MediaAlpha, Inc. (NYSE: MAX) operates a technology-driven platform that connects insurance carriers, agents, and distributors with high-intent consumers through transparent, real-time auctions for customer acquisition in property and casualty insurance, health insurance, life insurance, and select non-insurance verticals including travel, education, personal finance, and home services; the platform provides granular data insights, precise targeting, full source transparency, managed service options, custom integrations, and performance optimization powered by data science to maximize return on ad spend relative to customer lifetime value. Founded in 2011 and headquartered in Los Angeles, California, with additional offices in Bellevue (Washington), Tempe (Arizona), St. Petersburg (Florida), and Taipei (Taiwan), the company primarily serves the U.S. insurance market while facilitating scalable, efficient transactions in a competitive programmatic advertising ecosystem. In recent developments, MediaAlpha reported third quarter 2025 revenue of $306.5 million, up 18% year-over-year, driven by 30% growth in transaction value to $589.3 million, particularly 41% expansion in property and casualty at $548 million despite health insurance headwinds; the company authorized and executed a $50 million share repurchase program, including a $32.9 million private purchase of 3.2 million Class A shares at a 5.5% discount in September 2025, appointed Ramon Jones to its board in November 2025, and achieved SOC 2 Type II attestation to strengthen data security and enable deeper carrier integrations.

Company News

APIChat
  • Johnson Fistel Investigates MediaAlpha, Inc. (MAX) Directors for Potential Breaches of Fiduciary Duty

  • Johnson Fistel Investigates MediaAlpha, Inc. (MAX) Directors for Potential Breaches of Fiduciary Duty

  • MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors – Contact BFA Law about its Pending Investigation

  • MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors – Contact BFA Law about its Pending Investigation

  • MAX Power Takes Natural Hydrogen Commercialization Vision to Washington, DC

  • MAX Stock Notification: MediaAlpha Board Investigated for Breaching its Duties to Investors Over Deceptive Advertising

  • MAX Shareholder Notification: MediaAlpha FTC Settlement and Deceptive Advertising Allegations Trigger Investigation into the Board – Shareholders Urged to Contact BFA Law

  • $MAX Securities News: BFA Law is Investigating the MediaAlpha Board– Current Shareholders are Notified to Contact the Firm

  • $MAX Securities News: BFA Law is Investigating the MediaAlpha Board– Current Shareholders are Notified to Contact the Firm

  • MAX Shareholder Alert: MediaAlpha Investors are Notified of BFA Law's Investigation into the Company's Board of Directors

  • MAX Shareholder Alert: MediaAlpha Investors are Notified of BFA Law's Investigation into the Company's Board of Directors

  • MAX Power Takes Lawson Natural Hydrogen Discovery and MAXX LEMI to Global Stage in Japan

  • MAX Power Announces Strategic $25 Million Investment by Eric Sprott to Accelerate Commercial Advancement of Canada's First-Ever Subsurface Natural Hydrogen System

  • Is the Options Market Predicting a Spike in MediaAlpha Stock?

  • MediaAlpha Appoints Lauren StClair to Board of Directors

  • MediaAlpha to Present at the William Blair 46th Annual Growth Stock Conference on Tuesday, June 2, 2026

  • MediaAlpha Appoints Lauren StClair to Board of Directors

  • MediaAlpha to Present at the William Blair 46th Annual Growth Stock Conference on Tuesday, June 2, 2026

  • Max Enters Debt and Option Agreements with Bolt Metals for Its Florália High-Purity Iron Property in Brazil

  • RE/MAX Holdings Inquiry Alert: Current Shareholders are Urged to Contact BFA Law about its Investigation into the Board over $13.80 Merger - NYSE:RMAX