MediaAlpha, Inc.

MAX

MAXMediaAlpha, Inc. US flag

New York Stock Exchange

13.54

USD

-0.65

- -

732.00MMarket Cap

Income Statement (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Sales/Revenue/Turnover	297	408	585	645	459	388	865	1,114
+ Sales & Services Revenue	297	408	585	645	459	388	865	1,114
- Cost of Revenue	248	343	499	544	389	321	721	946
+ Cost of Goods & Services	248	343	499	544	389	321	721	946
Gross Profit	49	65	85	102	70	67	144	168
+ Other Operating Income	- -	- -	- -	- -	- -	- -	- -	- -
- Operating Expenses	30	40	66	99	105	107	101	132
+ Selling, General & Admin	20	33	53	84	84	88	81	111
+ Research & Development	10	7	12	15	21	18	20	21
+ Other Operating Expense	- -	- -	- -	- -	- -	- -	- -	- -
Operating Income (Loss)	19	25	20	2	-35	-40	43	36
- Non-Operating (Income) Loss	1	7	10	12	-66	17	19	147
+ Interest Expense, Net	1	7	8	8	9	15	14	11
+ Interest Expense	1	7	8	8	9	15	14	11
- Interest Income	- -	- -	- -	- -	- -	- -	- -	- -
+ Other Non-Op (Income) Loss	- -	- -	2	4	-75	2	5	135
Pretax Income	18	18	9	-10	30	-57	24	-111
- Income Tax Expense (Benefit)	- -	- -	-1	-1	103	- -	1	-138
- (Income) Loss from Affiliates	- -	- -	- -	- -	- -	- -	- -	- -
Income (Loss) from Cont Ops	18	18	11	-8	-72	-57	22	27
- Net Extraordinary Losses (Gains)	- -	- -	-8	-6	-30	-32	11	2
+ Discontinued Operations	- -	- -	- -	- -	- -	- -	- -	- -
+ Extraord. & Accounting Changes	- -	- -	-8	-6	-30	-32	11	2
Income (Loss) Incl. MI	18	18	19	-2	-43	-24	11	24
- Minority Interest	- -	- -	4	3	15	16	-5	-1
Net Income, GAAP	18	18	15	-5	-58	-40	17	26
- Preferred Dividends	- -	- -	- -	- -	- -	- -	- -	- -
- Other Adjustments	- -	- -	- -	- -	- -	- -	- -	- -
Net Income Avail to Common, GAAP	18	18	15	-5	-58	-40	17	26
EBIT	19	25	20	2	-35	-40	43	36
EBITDA	31	30	23	6	-29	-33	49	39
EBITDA Margin (%)	10.53	7.47	3.94	0.85	-6.37	-8.41	5.71	3.48
EBITA	19	25	20	2	-35	-40	43	36
Gross Margin (%)	16.58	15.95	14.6	15.73	15.26	17.19	16.6	15.05
Operating Margin (%)	6.51	6.09	3.34	0.33	-7.71	-10.29	4.94	3.19
Profit Margin (%)	6.1	4.37	2.53	-0.82	-12.56	-10.41	1.92	2.3
Sales per Employee	- -	- -	- -	- -	- -	- -	- -	- -
Dividend per Share	0.49	2.95	4.09	0.01	0.05	0.06	0.02	0.02
Depreciation Expense	12	6	3	3	6	7	7	3
Basic Weighted Avg Shares	32	32	32	37	42	46	53	56
Basic EPS, GAAP	0.56	0.55	0.46	-0.14	-1.37	-0.89	0.31	0.46
Basic EPS from Cont Ops	0.56	0.55	0.33	-0.23	-1.73	-1.24	0.42	0.48
Diluted Weighted Avg Shares	32	32	32	61	42	46	53	67
Diluted EPS, GAAP	0.56	0.55	0.46	-0.09	-1.37	-0.89	0.31	0.38
Diluted EPS from Cont Ops	0.56	0.55	0.33	-0.14	-1.73	-1.24	0.42	0.4

Balance Sheet (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Total Current Assets	44	67	128	137	80	75	190	174
+ Cash, Cash Equivalents & STI	6	10	24	51	15	17	43	47
+ Cash & Cash Equivalents	6	10	24	51	15	17	43	47
+ ST Investments	- -	- -	- -	- -	- -	- -	- -	- -
+ Accounts & Notes Receiv	37	56	96	76	60	54	143	123
+ Accounts Receivable, Net	37	56	96	76	60	54	143	123
+ Notes Receivable, Net	- -	- -	- -	- -	- -	- -	- -	- -
+ Loans Receivable, Net	- -	- -	- -	- -	- -	- -	- -	- -
+ Other Receivable, Net	- -	- -	- -	- -	- -	- -	- -	- -
+ Inventories	- -	- -	- -	- -	- -	- -	- -	- -
+ Raw Materials	- -	- -	- -	- -	- -	- -	- -	- -
+ Work In Process	- -	- -	- -	- -	- -	- -	- -	- -
+ Finished Goods	- -	- -	- -	- -	- -	- -	- -	- -
+ Inventory Adjustments	- -	- -	- -	- -	- -	- -	- -	- -
+ Other Inventory	- -	- -	- -	- -	- -	- -	- -	- -
+ Other ST Assets	1	1	8	10	6	4	4	4
+ Misc ST Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ Prepaid Expenses	- -	- -	- -	- -	- -	- -	- -	- -
+ ST Derivative & Hedging Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ ST Assets Held-for-Sale	- -	- -	- -	- -	- -	- -	- -	- -
+ ST Deferred Tax Assets	- -	- -	- -	- -	- -	- -	- -	- -
Total Noncurrent Assets	43	38	83	153	90	79	73	209
+ Property, Plant & Equip, Net	1	1	1	- -	- -	- -	- -	- -
+ Property, Plant & Equip	1	1	2	- -	- -	- -	- -	- -
- Accumulated Depreciation	1	1	1	- -	- -	- -	- -	- -
+ LT Investments & Receivables	- -	- -	- -	- -	- -	- -	- -	- -
+ LT Investments	- -	- -	- -	- -	- -	- -	- -	- -
+ LT Receivables	- -	- -	- -	- -	- -	- -	- -	- -
+ Other LT Assets	42	37	82	153	90	79	73	209
+ Total Intangible Assets	42	37	34	31	81	74	68	51
+ Goodwill	18	18	18	18	48	48	48	48
+ Other Intangible Assets	24	19	16	13	33	26	20	4
+ LT Deferred Tax Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ LT Derivative & Hedging Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ Misc LT Assets	- -	- -	48	122	9	6	5	158
Total Assets	87	105	210	290	170	154	262	384
+ Payables & Accruals	32	47	107	75	68	68	124	126
+ Accounts Payable	27	40	98	62	54	56	106	91
+ Accrued Taxes	- -	- -	- -	- -	- -	- -	- -	- -
+ Interest & Dividends Payable	- -	- -	- -	- -	- -	- -	- -	- -
+ Other Payables & Accruals	5	7	9	14	14	12	19	35
+ ST Debt	1	1	- -	9	9	12	9	22
+ ST Borrowings	1	1	- -	9	9	12	9	22
+ ST Finance Leases	- -	- -	- -	- -	- -	- -	- -	- -
+ Other ST Liabilities	- -	- -	- -	- -	- -	- -	- -	- -
+ Deferred Revenue	- -	- -	- -	- -	- -	- -	- -	- -
+ Derivatives & Hedging	- -	- -	- -	- -	- -	- -	- -	- -
+ Deferred Tax Liabilities	- -	- -	- -	- -	- -	- -	- -	- -
+ Misc ST Liabilities	- -	- -	- -	- -	- -	- -	- -	- -
Total Current Liabilities	33	48	107	84	77	80	133	148
+ LT Debt	13	97	183	178	174	162	154	132
+ LT Borrowings	13	97	183	178	174	162	154	132
+ LT Finance Leases	- -	- -	- -	- -	- -	- -	- -	- -
+ Other LT Liabilities	- -	74	25	89	5	6	22	134
+ Accrued Liabilities	- -	- -	22	- -	- -	- -	- -	- -
+ Pension Liabilities	- -	- -	- -	- -	- -	- -	- -	- -
+ Deferred Revenue	- -	- -	- -	- -	- -	- -	- -	- -
+ Deferred Tax Liabilities	- -	- -	- -	- -	- -	- -	- -	- -
+ Derivatives & Hedging	- -	- -	- -	- -	- -	- -	- -	- -
+ Misc LT Liabilities	- -	74	3	89	5	6	22	134
Total Noncurrent Liabilities	13	171	208	267	179	169	176	265
Total Liabilities	47	219	315	351	256	248	309	413
+ Preferred Equity and Hybrid Capital	- -	- -	- -	- -	- -	- -	- -	- -
+ Share Capital & APIC	76	80	385	420	466	512	508	484
+ Common Stock	76	80	1	1	1	1	1	1
+ Additional Paid in Capital	- -	- -	385	420	466	512	508	484
- Treasury Stock	- -	- -	- -	- -	- -	- -	- -	- -
+ Retained Earnings	-35	-193	-419	-424	-482	-523	-506	-480
+ Other Equity	- -	- -	- -	- -	- -	- -	- -	- -
Equity Before Minority Interest	40	-114	-34	-4	-16	-10	2	4
+ Minority/Non Controlling Interest	- -	- -	-71	-57	-70	-84	-49	-33
Total Equity	40	-114	-105	-62	-86	-94	-46	-29
Total Liabilities & Equity	87	105	210	290	170	154	262	384
Shares Outstanding	32	32	33	41	44	47	55	56
Number of Employees	- -	- -	- -	- -	- -	- -	- -	- -
Capital Leases - Total	- -	- -	- -	- -	- -	- -	- -	- -
Net Debt	9	88	159	136	169	157	119	107
Net Debt to Equity	21.21	-77.04	-151.37	-221.28	-195.77	-166.3	-257.78	-364.91
Tangible Common Equity Ratio	-4.24	-220.9	-78.85	-35.75	-186.51	-209.78	-58.52	-24.22
Current Ratio	1.32	1.41	1.19	1.63	1.05	0.94	1.43	1.18
Cash Conversion Cycle	- -	5.76	-3.15	-4.95	-0.21	-9.11	0.56	5.65

Cash Flow Statement (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

+ Net Income	18	18	11	-8	-72	-57	22	27
+ Depreciation & Amortization	12	6	3	3	6	7	7	3
+ Non-Cash Items	1	3	28	49	81	56	43	30
+ Stock-Based Compensation	1	2	25	46	58	53	34	30
+ Deferred Income Taxes	- -	- -	-1	1	103	- -	- -	-139
+ Asset Impairment Charge	1	- -	- -	- -	9	1	- -	13
+ Other Non-Cash Adj	- -	1	4	3	-89	1	9	126
+ Chg in Non-Cash Work Cap	-9	-5	9	-16	14	13	-26	5
+ (Inc) Dec in Accts Receiv	-5	-19	-41	20	17	6	-90	20
+ (Inc) Dec in Inventories	- -	- -	- -	- -	- -	- -	- -	- -
+ (Inc) Dec in Prepaid Assets	- -	- -	-6	-3	5	2	- -	-1
+ Inc (Dec) in Accts Payable	-3	15	61	-34	-8	4	63	-10
+ Inc (Dec) in Other	- -	- -	-4	- -	- -	- -	- -	-4
+ Net Cash From Disc Ops	- -	- -	- -	- -	- -	- -	- -	- -
Cash from Operating Activities	23	22	51	29	28	20	46	66
+ Change in Fixed & Intang	- -	- -	- -	- -	- -	- -	- -	- -
+ Disp in Fixed & Intang	- -	- -	- -	- -	- -	- -	- -	- -
+ Disp of Fixed Prod Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ Disp of Intangible Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ Acq of Fixed & Intang	-1	- -	- -	-1	- -	- -	-1	- -
+ Acq of Fixed Prod Assets	-1	- -	- -	-1	- -	- -	- -	- -
+ Acq of Intangible Assets	- -	- -	- -	- -	- -	- -	- -	- -
+ Cash (Repurchase) of Equity	- -	-67	38	- -	-5	- -	- -	-47
+ Increase in Capital Stock	- -	- -	124	- -	- -	- -	- -	- -
+ Decrease in Capital Stock	- -	-67	-86	- -	-5	- -	- -	-47
+ Net Change in LT Investment	- -	- -	-10	- -	- -	- -	- -	- -
+ Dec in LT Investment	- -	- -	- -	- -	- -	- -	- -	- -
+ Inc in LT Investment	- -	- -	-10	- -	- -	- -	- -	- -
+ Net Cash From Acq & Div	- -	- -	- -	- -	-50	- -	- -	- -
+ Cash from Divestitures	- -	- -	- -	- -	- -	- -	- -	- -
+ Cash for Acq of Subs	- -	- -	- -	- -	-50	- -	- -	- -
+ Cash for JVs	- -	- -	- -	- -	- -	- -	- -	- -
+ Other Investing Activities	- -	- -	- -	- -	- -	- -	- -	- -
+ Net Cash From Disc Ops	- -	- -	- -	- -	- -	- -	- -	- -
Cash from Investing Activities	-1	- -	-10	-1	-50	- -	-1	- -
+ Dividends Paid	-16	-96	-131	- -	-2	-3	-1	-1
+ Net Cash From Debt	-10	85	86	4	- -	-10	-13	-10
+ Cash From Debt	3	100	218	190	50	- -	- -	- -
+ Repayments of Debt	-13	-15	-131	-186	-50	-10	-13	-10
+ Other Financing Activities	- -	61	-21	-4	-8	-5	-5	-4
+ Net Cash From Disc Ops	- -	- -	- -	- -	- -	- -	- -	- -
Cash from Financing Activities	-25	-17	-28	-1	-15	-17	-19	-62
Effect of Foreign Exchange Rates	- -	- -	- -	- -	- -	- -	- -	- -
Net Changes in Cash	-3	4	14	27	-36	3	26	4
EBITDA	31	30	23	6	-29	-33	49	39
EBITDA Margin (%)	10.53	7.47	3.94	0.85	-6.37	-8.41	5.71	3.48
Free Cash Flow	22	22	51	28	28	20	45	65
Net Cash Paid for Acquisitions	- -	- -	- -	- -	50	- -	- -	- -
Free Cash Flow to Firm	23	29	- -	- -	6	- -	59	- -
Free Cash Flow to Equity	- -	107	137	32	29	11	33	56
Free Cash Flow per Basic Share	0.68	0.67	1.59	0.75	0.67	0.44	0.85	1.16
Price/Free Cash Flow	- -	- -	24.28	32.31	14.71	25.03	12.87	13.12
Cash Flow to Net Income	1.25	1.24	3.47	-5.43	-0.49	-0.5	2.76	2.56
Capital Expenditures	-1	- -	- -	-1	- -	- -	-1	- -