MediaAlpha, Inc.

MAX

MAXMediaAlpha, Inc. US flag

New York Stock Exchange

14.19

USD

-0.08

- -

767.14MMarket Cap

Profitability (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Return on Common Equity (%)	- -	- -	- -	- -	- -	- -	- -	- -
Return on Assets (%)	- -	18.49	9.37	-2.11	-25.08	-24.95	7.99	7.93
Return on Capital (%)	- -	128.47	- -	- -	19.57	- -	-5.99	- -
Return on Invested Capital (%)	- -	- -	- -	- -	76.16	- -	41.34	- -
Gross Margin (%)	16.58	15.95	14.6	15.73	15.26	17.19	16.6	15.05
EBITDA Margin (%)	10.53	7.47	3.94	0.85	-6.37	-8.41	5.71	3.48
Operating Margin (%)	6.51	6.09	3.34	0.33	-7.71	-10.29	4.94	3.19
Incremental Operating Margin (%)	- -	4.97	-3	-28.76	- -	- -	17.34	-2.89
Pretax Margin (%)	6.1	4.37	1.59	-1.48	6.63	-14.69	2.72	-9.97
Profit Margin (%)	6.1	4.37	2.53	-0.82	-12.56	-10.41	1.92	2.3
Net Income to Common Margin (%)	6.1	4.37	2.53	-0.82	-12.56	-10.41	1.92	2.3
Effective Tax Rate (%)	- -	- -	- -	- -	337.85	- -	5.89	- -
Dvd Payout Ratio (%)	87.6	536.7	2,078.07	-2.9	-2.45	-3.92	4.43	4.48
Sustainable Growth Rate (%)	- -	- -	- -	- -	- -	- -	- -	- -

Credit (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Total Debt	14	98	183	187	183	174	162	153
ST Debt	1	1	- -	9	9	12	9	22
LT Debt	13	97	183	178	174	162	154	132
Total Debt/EBITDA	0.46	3.2	7.93	33.95	-6.26	-5.34	3.29	3.96
Net Debt/EBITDA	0.27	2.87	6.91	24.76	-5.76	-4.81	2.41	2.75
Total Debt/EBIT	0.74	3.93	9.35	86.92	-5.17	-4.37	3.8	4.32
Net Debt/EBIT	0.44	3.52	8.15	63.39	-4.76	-3.93	2.79	3
EBITDA to Interest Expense	26.19	4.34	2.9	0.7	-3.16	-2.13	3.44	3.45
EBITDA-CapEx/Interest Expense	25.66	4.3	2.86	0.62	-3.17	-2.14	3.4	3.42
EBIT to Interest Expense	16.18	3.54	2.46	0.27	-3.83	-2.61	2.98	3.16
Interest Expense	1	7	8	8	9	15	14	11
Common Equity/Total Assets	46.33	-107.78	-198.91	-146.26	-283.11	-339.07	-192.52	-124.97
Long-Term Debt/Equity (%)	32.27	- -	- -	- -	- -	- -	- -	- -
Long-Term Debt/Capital (%)	23.86	-601.97	-59.49	-60.51	-47.3	-37.63	-39.24	-36.6
Long-Term Debt/Total Assets (%)	14.95	91.72	86.85	61.44	102.48	105.54	58.52	34.29
Total Debt/Equity (%)	35.2	-85.86	-173.77	-303.41	-212.66	-184.59	-351.37	-525.48
Total Debt/Capital (%)	26.04	-607.41	-59.49	-63.47	-49.67	-40.37	-41.5	-42.66
Total Debt/Total Assets (%)	16.31	92.54	86.85	64.46	107.64	113.24	61.9	39.97
Net Debt to Equity	21.21	-77.04	-151.37	-221.28	-195.77	-166.3	-257.78	-364.91
Net Debt/Capital (%)	17.5	-335.47	-48.13	-39.5	-43.99	-34.97	-27.42	-26.21
EBITDA	31	30	23	6	-29	-33	49	39
EBITDA-CapEx	31	30	23	5	-29	-33	49	38
Operating Income (Loss)	19	25	20	2	-35	-40	43	36

Liquidity (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Cash Ratio	0.17	0.21	0.22	0.6	0.19	0.22	0.33	0.32
Current Ratio	1.32	1.41	1.19	1.63	1.05	0.94	1.43	1.18
Quick Ratio	1.28	1.38	1.12	1.5	0.97	0.89	1.4	1.15
CFO/Avg Current Liab	- -	0.54	0.66	0.3	0.35	0.26	0.43	0.47
Common Equity/Total Assets	46.33	-107.78	-198.91	-146.26	-283.11	-339.07	-192.52	-124.97
Long-Term Debt/Equity (%)	32.27	- -	- -	- -	- -	- -	- -	- -
Long-Term Debt/Capital (%)	23.86	-601.97	-59.49	-60.51	-47.3	-37.63	-39.24	-36.6
Long-Term Debt/Total Assets (%)	14.95	91.72	86.85	61.44	102.48	105.54	58.52	34.29
Total Debt/Equity (%)	35.2	-85.86	-173.77	-303.41	-212.66	-184.59	-351.37	-525.48
Total Debt/Capital (%)	26.04	-607.41	-59.49	-63.47	-49.67	-40.37	-41.5	-42.66
Total Debt/Total Assets (%)	16.31	92.54	86.85	64.46	107.64	113.24	61.9	39.97
CFO/Total Liabilities	48.31	10.11	16.3	8.15	11.04	8.15	14.86	15.88
CFO/CapEx	35.39	75.32	173.68	44.03	288.51	277.14	70.14	192.94
Altman's Z-Score	7.2	3.56	2.88	1.45	-2.7	-4.78	3.04	2.83

Working Capital (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Accounts Receivable Turnover	- -	8.76	7.68	7.49	6.75	6.82	8.79	8.37
Days Sales Outstanding	- -	41.67	47.53	48.76	54.1	53.49	41.52	43.58
Inventory Turnover	- -	- -	- -	- -	- -	- -	- -	- -
Days Inventory Outstanding	- -	- -	- -	- -	- -	- -	- -	- -
Accounts Payable Turnover	- -	10.16	7.2	6.8	6.72	5.83	8.91	9.62
Accounts Payable Turnover Days	- -	35.91	50.68	53.71	54.31	62.61	40.96	37.94
Cash Conversion Cycle	- -	5.76	-3.15	-4.95	-0.21	-9.11	0.56	5.65
Inventory to Cash Days	- -	41.67	47.53	48.76	54.1	53.49	41.52	43.58
Inventories	- -	- -	- -	- -	- -	- -	- -	- -
Raw Materials	- -	- -	- -	- -	- -	- -	- -	- -
Work In Process	- -	- -	- -	- -	- -	- -	- -	- -
Finished Goods	- -	- -	- -	- -	- -	- -	- -	- -
Other Inventory	- -	- -	- -	- -	- -	- -	- -	- -

Enterprise Value (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Market Capitalization	- -	- -	1,255	576	417	508	599	728
- Cash & Cash Equivalents	6	10	24	51	15	17	43	47
+ Preferred Equity and Hybrid Capital	- -	- -	- -	- -	- -	- -	- -	- -
+ Minority/Non Controlling Interest	- -	- -	-71	-57	-70	-84	-49	-33
+ Total Debt	14	98	183	187	183	174	162	153
Enterprise Value	9	88	1,343	655	516	581	669	802
Total Capital	55	-16	-307	-294	-369	-432	-391	-360
Total Debt/Capital (%)	26.04	-607.41	-59.49	-63.47	-49.67	-40.37	-41.5	-42.66
Total Debt / EV	1.66	1.11	0.14	0.29	0.35	0.3	0.24	0.19
EV/Sales	0.03	0.21	2.3	1.01	1.12	1.5	0.77	0.72
EV/EBITDA	0.27	2.87	58.34	118.98	- -	- -	13.55	20.66
EV/EBIT	0.44	3.52	68.76	304.61	- -	- -	15.67	22.56
EV/Cash Flow to Firm	0.36	3	22.23	18.39	82.07	16.4	11.27	12.75
EV/Free Cash Flow to Firm	0.35	2.97	22.12	18.06	80.81	16.37	11.15	12.68
Diluted Market Cap	- -	- -	1,255	946	417	508	599	865
Diluted Enterprise Value	9	88	1,343	1,025	516	581	669	938
EV per Share	0.27	2.7	41.8	17.56	12.3	12.75	12.62	14.25
TTM Sales	297	408	585	645	459	388	865	1,114
TTM EBITDA	31	30	23	6	-29	-33	49	39
TTM Operating Income	19	25	20	2	-35	-40	43	36
TTM Cash Flow to Firm	24	29	60	36	6	35	59	63
TTM Free Cash Flow to Firm	24	29	61	36	6	35	60	63

Multiples (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Price/Free Cash Flow	- -	- -	24.28	32.31	14.71	25.03	12.87	13.12
EV/EBIT	0.44	3.52	68.76	304.61	- -	- -	15.67	22.56
Enterprise Value	9	88	1,343	655	516	581	669	802
Low Price	- -	- -	21.62	12.68	7.59	5.08	10.21	7.33
EV/Sales	0.03	0.21	2.3	1.01	1.12	1.5	0.77	0.72
EV/EBITDA	0.27	2.87	58.34	118.98	- -	- -	13.55	20.66
Price/Earnings	- -	- -	84.83	- -	- -	- -	36.01	28.43
Price/Earnings Average	- -	- -	84.18	-234.03	-8.52	-11.66	51.56	23.94
Price/Earnings High	- -	- -	114.92	-497.07	-12.55	-19.18	82.23	30.56
Price/Earnings Low	- -	- -	46.94	-89.62	-5.52	-5.73	32.57	16.09
Price/Book Value	- -	- -	-3	-1.36	-0.87	-0.97	-1.19	-1.52
Price/Book Value Average	- -	- -	-2.98	-2.91	-1.02	-0.9	-1.7	-1.28
Price/Book Value High	- -	- -	-4.07	-6.19	-1.5	-1.49	-2.71	-1.63
Price/Book Value Low	- -	- -	-1.66	-1.12	-0.66	-0.44	-1.07	-0.86
Price/Tangible Book Value	- -	- -	-9.03	-6.22	-2.5	-3.02	-5.26	-9.05
Price/Tangible Book Value Average	- -	- -	-8.96	-13.34	-2.95	-2.8	-7.52	-7.62
Price/Tangible Book Value High	- -	- -	-12.23	-28.34	-4.34	-4.61	-12	-9.72
Price/Tangible Book Value Low	- -	- -	-5	-5.11	-1.91	-1.38	-4.75	-5.12
Price/Sales	- -	- -	2.15	0.89	0.91	1.31	0.69	0.65
Price/Sales Average	- -	- -	2.13	1.91	1.07	1.21	0.99	0.55
Price/Sales High	- -	- -	2.91	4.06	1.58	2	1.58	0.7
Price/Sales Low	- -	- -	1.19	0.73	0.69	0.6	0.63	0.37
Price/Cash Flow	- -	- -	24.42	20.11	14.76	25.12	13.06	11.1
Price/Cash Flow Average	- -	- -	24.23	43.13	17.38	23.29	18.69	9.35
Price/Cash Flow High	- -	- -	33.08	91.61	25.61	38.32	29.81	11.94
Price/Cash Flow Low	- -	- -	13.51	16.52	11.26	11.44	11.81	6.28
Price/Free Cash Flow Average	- -	- -	24.09	69.3	17.32	23.21	18.43	11.05
Price/Free Cash Flow High	- -	- -	32.89	147.19	25.52	38.18	29.39	14.1
Price/Free Cash Flow Low	- -	- -	13.44	26.54	11.22	11.4	11.64	7.42
EV/Sales Average	0.03	0.21	2.28	2.04	1.28	1.4	1.07	0.62
EV/Sales High	0.03	0.21	3.06	4.19	1.79	2.18	1.66	0.77
EV/Sales Low	0.03	0.21	1.34	0.86	0.91	0.78	0.71	0.44
EV/EBITDA Average	0.27	2.87	57.92	238.73	-20.17	-16.66	18.78	17.7
EV/EBITDA High	0.27	2.87	77.68	490.92	-28.12	-25.97	29.11	22.07
EV/EBITDA Low	0.27	2.87	33.99	100.28	-14.25	-9.32	12.39	12.52
EV/EBIT Average	0.44	3.52	68.27	611.21	-16.67	-13.63	21.72	19.32
EV/EBIT High	0.44	3.52	91.56	1,256.89	-23.24	-21.24	33.66	24.09
EV/EBIT Low	0.44	3.52	40.06	256.74	-11.78	-7.62	14.33	13.66
Last Price	- -	- -	39.07	15.44	9.95	11.15	11.29	12.95
High Price	- -	- -	52.93	70.33	17.26	17.01	25.78	13.92
Enterprise Value Average	9	88	1,334	1,313	590	544	928	687
Enterprise Value High	9	88	1,789	2,701	822	848	1,438	856
Enterprise Value Low	9	88	783	552	417	304	612	485

Profitability (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Return on Common Equity (%)	- -	- -	- -	- -	- -	- -	- -	- -
Return on Assets (%)	- -	18.49	9.37	-2.11	-25.08	-24.95	7.99	7.93
Return on Capital (%)	- -	128.47	- -	- -	19.57	- -	-5.99	- -
Return on Invested Capital (%)	- -	- -	- -	- -	76.16	- -	41.34	- -
Gross Margin (%)	16.58	15.95	14.6	15.73	15.26	17.19	16.6	15.05
EBITDA Margin (%)	10.53	7.47	3.94	0.85	-6.37	-8.41	5.71	3.48
Operating Margin (%)	6.51	6.09	3.34	0.33	-7.71	-10.29	4.94	3.19
Incremental Operating Margin (%)	- -	4.97	-3	-28.76	- -	- -	17.34	-2.89
Pretax Margin (%)	6.1	4.37	1.59	-1.48	6.63	-14.69	2.72	-9.97
Profit Margin (%)	6.1	4.37	2.53	-0.82	-12.56	-10.41	1.92	2.3
Net Income to Common Margin (%)	6.1	4.37	2.53	-0.82	-12.56	-10.41	1.92	2.3
Effective Tax Rate (%)	- -	- -	- -	- -	337.85	- -	5.89	- -
Dvd Payout Ratio (%)	87.6	536.7	2,078.07	-2.9	-2.45	-3.92	4.43	4.48
Sustainable Growth Rate (%)	- -	- -	- -	- -	- -	- -	- -	- -

Credit (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Total Debt	14	98	183	187	183	174	162	153
ST Debt	1	1	- -	9	9	12	9	22
LT Debt	13	97	183	178	174	162	154	132
Total Debt/EBITDA	0.46	3.2	7.93	33.95	-6.26	-5.34	3.29	3.96
Net Debt/EBITDA	0.27	2.87	6.91	24.76	-5.76	-4.81	2.41	2.75
Total Debt/EBIT	0.74	3.93	9.35	86.92	-5.17	-4.37	3.8	4.32
Net Debt/EBIT	0.44	3.52	8.15	63.39	-4.76	-3.93	2.79	3
EBITDA to Interest Expense	26.19	4.34	2.9	0.7	-3.16	-2.13	3.44	3.45
EBITDA-CapEx/Interest Expense	25.66	4.3	2.86	0.62	-3.17	-2.14	3.4	3.42
EBIT to Interest Expense	16.18	3.54	2.46	0.27	-3.83	-2.61	2.98	3.16
Interest Expense	1	7	8	8	9	15	14	11
Common Equity/Total Assets	46.33	-107.78	-198.91	-146.26	-283.11	-339.07	-192.52	-124.97
Long-Term Debt/Equity (%)	32.27	- -	- -	- -	- -	- -	- -	- -
Long-Term Debt/Capital (%)	23.86	-601.97	-59.49	-60.51	-47.3	-37.63	-39.24	-36.6
Long-Term Debt/Total Assets (%)	14.95	91.72	86.85	61.44	102.48	105.54	58.52	34.29
Total Debt/Equity (%)	35.2	-85.86	-173.77	-303.41	-212.66	-184.59	-351.37	-525.48
Total Debt/Capital (%)	26.04	-607.41	-59.49	-63.47	-49.67	-40.37	-41.5	-42.66
Total Debt/Total Assets (%)	16.31	92.54	86.85	64.46	107.64	113.24	61.9	39.97
Net Debt to Equity	21.21	-77.04	-151.37	-221.28	-195.77	-166.3	-257.78	-364.91
Net Debt/Capital (%)	17.5	-335.47	-48.13	-39.5	-43.99	-34.97	-27.42	-26.21
EBITDA	31	30	23	6	-29	-33	49	39
EBITDA-CapEx	31	30	23	5	-29	-33	49	38
Operating Income (Loss)	19	25	20	2	-35	-40	43	36

Liquidity (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Cash Ratio	0.17	0.21	0.22	0.6	0.19	0.22	0.33	0.32
Current Ratio	1.32	1.41	1.19	1.63	1.05	0.94	1.43	1.18
Quick Ratio	1.28	1.38	1.12	1.5	0.97	0.89	1.4	1.15
CFO/Avg Current Liab	- -	0.54	0.66	0.3	0.35	0.26	0.43	0.47
Common Equity/Total Assets	46.33	-107.78	-198.91	-146.26	-283.11	-339.07	-192.52	-124.97
Long-Term Debt/Equity (%)	32.27	- -	- -	- -	- -	- -	- -	- -
Long-Term Debt/Capital (%)	23.86	-601.97	-59.49	-60.51	-47.3	-37.63	-39.24	-36.6
Long-Term Debt/Total Assets (%)	14.95	91.72	86.85	61.44	102.48	105.54	58.52	34.29
Total Debt/Equity (%)	35.2	-85.86	-173.77	-303.41	-212.66	-184.59	-351.37	-525.48
Total Debt/Capital (%)	26.04	-607.41	-59.49	-63.47	-49.67	-40.37	-41.5	-42.66
Total Debt/Total Assets (%)	16.31	92.54	86.85	64.46	107.64	113.24	61.9	39.97
CFO/Total Liabilities	48.31	10.11	16.3	8.15	11.04	8.15	14.86	15.88
CFO/CapEx	35.39	75.32	173.68	44.03	288.51	277.14	70.14	192.94
Altman's Z-Score	7.2	3.56	2.88	1.45	-2.7	-4.78	3.04	2.83

Working Capital (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Accounts Receivable Turnover	- -	8.76	7.68	7.49	6.75	6.82	8.79	8.37
Days Sales Outstanding	- -	41.67	47.53	48.76	54.1	53.49	41.52	43.58
Inventory Turnover	- -	- -	- -	- -	- -	- -	- -	- -
Days Inventory Outstanding	- -	- -	- -	- -	- -	- -	- -	- -
Accounts Payable Turnover	- -	10.16	7.2	6.8	6.72	5.83	8.91	9.62
Accounts Payable Turnover Days	- -	35.91	50.68	53.71	54.31	62.61	40.96	37.94
Cash Conversion Cycle	- -	5.76	-3.15	-4.95	-0.21	-9.11	0.56	5.65
Inventory to Cash Days	- -	41.67	47.53	48.76	54.1	53.49	41.52	43.58
Inventories	- -	- -	- -	- -	- -	- -	- -	- -
Raw Materials	- -	- -	- -	- -	- -	- -	- -	- -
Work In Process	- -	- -	- -	- -	- -	- -	- -	- -
Finished Goods	- -	- -	- -	- -	- -	- -	- -	- -
Other Inventory	- -	- -	- -	- -	- -	- -	- -	- -

Enterprise Value (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Market Capitalization	- -	- -	1,255	576	417	508	599	728
- Cash & Cash Equivalents	6	10	24	51	15	17	43	47
+ Preferred Equity and Hybrid Capital	- -	- -	- -	- -	- -	- -	- -	- -
+ Minority/Non Controlling Interest	- -	- -	-71	-57	-70	-84	-49	-33
+ Total Debt	14	98	183	187	183	174	162	153
Enterprise Value	9	88	1,343	655	516	581	669	802
Total Capital	55	-16	-307	-294	-369	-432	-391	-360
Total Debt/Capital (%)	26.04	-607.41	-59.49	-63.47	-49.67	-40.37	-41.5	-42.66
Total Debt / EV	1.66	1.11	0.14	0.29	0.35	0.3	0.24	0.19
EV/Sales	0.03	0.21	2.3	1.01	1.12	1.5	0.77	0.72
EV/EBITDA	0.27	2.87	58.34	118.98	- -	- -	13.55	20.66
EV/EBIT	0.44	3.52	68.76	304.61	- -	- -	15.67	22.56
EV/Cash Flow to Firm	0.36	3	22.23	18.39	82.07	16.4	11.27	12.75
EV/Free Cash Flow to Firm	0.35	2.97	22.12	18.06	80.81	16.37	11.15	12.68
Diluted Market Cap	- -	- -	1,255	946	417	508	599	865
Diluted Enterprise Value	9	88	1,343	1,025	516	581	669	938
EV per Share	0.27	2.7	41.8	17.56	12.3	12.75	12.62	14.25
TTM Sales	297	408	585	645	459	388	865	1,114
TTM EBITDA	31	30	23	6	-29	-33	49	39
TTM Operating Income	19	25	20	2	-35	-40	43	36
TTM Cash Flow to Firm	24	29	60	36	6	35	59	63
TTM Free Cash Flow to Firm	24	29	61	36	6	35	60	63

Multiples (USD)

API ChatGPT

	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	2025 Y
As of date	12/31/2018	12/31/2019	12/31/2020	12/31/2021	12/31/2022	12/31/2023	12/31/2024	12/31/2025

Price/Free Cash Flow	- -	- -	24.28	32.31	14.71	25.03	12.87	13.12
EV/EBIT	0.44	3.52	68.76	304.61	- -	- -	15.67	22.56
Enterprise Value	9	88	1,343	655	516	581	669	802
Low Price	- -	- -	21.62	12.68	7.59	5.08	10.21	7.33
EV/Sales	0.03	0.21	2.3	1.01	1.12	1.5	0.77	0.72
EV/EBITDA	0.27	2.87	58.34	118.98	- -	- -	13.55	20.66
Price/Earnings	- -	- -	84.83	- -	- -	- -	36.01	28.43
Price/Earnings Average	- -	- -	84.18	-234.03	-8.52	-11.66	51.56	23.94
Price/Earnings High	- -	- -	114.92	-497.07	-12.55	-19.18	82.23	30.56
Price/Earnings Low	- -	- -	46.94	-89.62	-5.52	-5.73	32.57	16.09
Price/Book Value	- -	- -	-3	-1.36	-0.87	-0.97	-1.19	-1.52
Price/Book Value Average	- -	- -	-2.98	-2.91	-1.02	-0.9	-1.7	-1.28
Price/Book Value High	- -	- -	-4.07	-6.19	-1.5	-1.49	-2.71	-1.63
Price/Book Value Low	- -	- -	-1.66	-1.12	-0.66	-0.44	-1.07	-0.86
Price/Tangible Book Value	- -	- -	-9.03	-6.22	-2.5	-3.02	-5.26	-9.05
Price/Tangible Book Value Average	- -	- -	-8.96	-13.34	-2.95	-2.8	-7.52	-7.62
Price/Tangible Book Value High	- -	- -	-12.23	-28.34	-4.34	-4.61	-12	-9.72
Price/Tangible Book Value Low	- -	- -	-5	-5.11	-1.91	-1.38	-4.75	-5.12
Price/Sales	- -	- -	2.15	0.89	0.91	1.31	0.69	0.65
Price/Sales Average	- -	- -	2.13	1.91	1.07	1.21	0.99	0.55
Price/Sales High	- -	- -	2.91	4.06	1.58	2	1.58	0.7
Price/Sales Low	- -	- -	1.19	0.73	0.69	0.6	0.63	0.37
Price/Cash Flow	- -	- -	24.42	20.11	14.76	25.12	13.06	11.1
Price/Cash Flow Average	- -	- -	24.23	43.13	17.38	23.29	18.69	9.35
Price/Cash Flow High	- -	- -	33.08	91.61	25.61	38.32	29.81	11.94
Price/Cash Flow Low	- -	- -	13.51	16.52	11.26	11.44	11.81	6.28
Price/Free Cash Flow Average	- -	- -	24.09	69.3	17.32	23.21	18.43	11.05
Price/Free Cash Flow High	- -	- -	32.89	147.19	25.52	38.18	29.39	14.1
Price/Free Cash Flow Low	- -	- -	13.44	26.54	11.22	11.4	11.64	7.42
EV/Sales Average	0.03	0.21	2.28	2.04	1.28	1.4	1.07	0.62
EV/Sales High	0.03	0.21	3.06	4.19	1.79	2.18	1.66	0.77
EV/Sales Low	0.03	0.21	1.34	0.86	0.91	0.78	0.71	0.44
EV/EBITDA Average	0.27	2.87	57.92	238.73	-20.17	-16.66	18.78	17.7
EV/EBITDA High	0.27	2.87	77.68	490.92	-28.12	-25.97	29.11	22.07
EV/EBITDA Low	0.27	2.87	33.99	100.28	-14.25	-9.32	12.39	12.52
EV/EBIT Average	0.44	3.52	68.27	611.21	-16.67	-13.63	21.72	19.32
EV/EBIT High	0.44	3.52	91.56	1,256.89	-23.24	-21.24	33.66	24.09
EV/EBIT Low	0.44	3.52	40.06	256.74	-11.78	-7.62	14.33	13.66
Last Price	- -	- -	39.07	15.44	9.95	11.15	11.29	12.95
High Price	- -	- -	52.93	70.33	17.26	17.01	25.78	13.92
Enterprise Value Average	9	88	1,334	1,313	590	544	928	687
Enterprise Value High	9	88	1,789	2,701	822	848	1,438	856
Enterprise Value Low	9	88	783	552	417	304	612	485

Shares Outstanding	32	32	33	41	44	47	55	56
Diluted Weighted Avg Shares	32	32	32	61	42	46	53	67
Basic Weighted Avg Shares	32	32	32	37	42	46	53	56
Revenue per Share	9.16	12.59	18.2	17.31	10.94	8.52	16.3	19.8
EBITDA per Share	0.97	0.94	0.72	0.15	-0.7	-0.72	0.93	0.69
Operating Income per Share	0.6	0.77	0.61	0.06	-0.84	-0.88	0.81	0.63
Basic EPS, GAAP	0.56	0.55	0.46	-0.14	-1.37	-0.89	0.31	0.46
Basic EPS from Cont Ops	0.56	0.55	0.33	-0.23	-1.73	-1.24	0.42	0.48
Diluted EPS, GAAP	0.56	0.55	0.46	-0.09	-1.37	-0.89	0.31	0.38
Diluted EPS from Cont Ops	0.56	0.55	0.33	-0.14	-1.73	-1.24	0.42	0.4
Dividend per Share	0.49	2.95	4.09	0.01	0.05	0.06	0.02	0.02
Cash Flow per Share	0.7	0.68	1.6	0.77	0.67	0.44	0.86	1.17
Free Cash Flow per Basic Share	0.68	0.67	1.59	0.75	0.67	0.44	0.85	1.16
Cash & Equivalents per Share	0.17	0.31	0.73	1.36	0.35	0.38	0.82	0.83
Book Value per Share	1.25	-3.51	-13.02	-11.37	-11.48	-11.45	-9.53	-8.53
Tangible Book Value per Share	-0.06	-4.65	-4.33	-2.48	-3.98	-3.69	-2.15	-1.43

MediaAlpha, Inc.

Profitability (USD)

Credit (USD)

Liquidity (USD)

Working Capital (USD)

Enterprise Value (USD)

Multiples (USD)

Profitability (USD)

Credit (USD)

Liquidity (USD)

Working Capital (USD)

Enterprise Value (USD)

Multiples (USD)

Per Share Data Items (USD)