- CEO
- Chu Jin Ong
- Full Time Employees
- 19,000
- Sector
- Consumer Cyclical
- Industry
- Home Improvement
- Address
- Lot 1907, Jalan KPB 11 Seri Kembangan Malaysia
- IPO Date
- Nov 22, 2022
- Business
- Mr D.I.Y. Group (M) Berhad is a Malaysia-based retail company specializing in the home improvement and mass merchandise sector. The company offers a diverse portfolio of over 17,000 products across multiple categories including hardware; household and furnishing; electrical; stationery and sports equipment; car accessories; toys; gifts; jewelry and cosmetics; computer and handphone accessories; and groceries. These products are sold primarily under the MR.DIY brand through an extensive network of physical stores and a robust e-commerce platform. Founded in 2005 and headquartered in Seri Kembangan, Malaysia, Mr D.I.Y. operates more than 1,600 stores across Malaysia and multiple international markets spanning Asia, Africa, and Europe.
The company’s latest strategic initiatives include an aggressive expansion plan targeting the opening of approximately 190 new stores in 2025, with a focus on underserved areas such as East Malaysia and continuing growth of its KKV brand. This expansion is part of Mr D.I.Y.’s broader strategy to enhance geographic diversification and market penetration. The firm has also undertaken a selective closure of underperforming stores to refine operational efficiency. Recent product innovations include the launch of new retail concepts such as the refreshed MR.TOY formats and continued introduction of new merchandise lines, including partnerships with local brands to diversify and modernize its product mix. Financially, Mr D.I.Y. demonstrates strong cash reserves and solid profitability metrics, sustaining an 85% dividend payout ratio alongside disciplined cost management and margin resilience from favorable currency and freight conditions. The company operates as a subsidiary of Bee Family Limited.
Mr D.I.Y. targets a wide consumer segment including home improvement enthusiasts, general household shoppers, and value-conscious customers looking for daily essential products at affordable prices. Its markets cover Malaysia and several overseas territories supported by an omnichannel retail model combining physical stores and digital channels. The company’s product range emphasizes high value for money with consistent low-price positioning. Its ongoing strategic focus is on expanding store footprint, optimizing product assortment including private label goods, enhancing shopper engagement through experiential retail formats, and leveraging digital commerce to complement its brick-and-mortar presence. These developments underscore Mr D.I.Y. Group’s evolution as a leading retail player in the home improvement and consumer merchandise space in the region.