Magnite, Inc.
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ROIC.AI
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- Magnite, Inc. operates a prominent independent sell-side advertising platform globally, facilitating the digital ad ecosystem. The company furnishes comprehensive applications and services that empower digital advertising inventory owners, including those operating Connected TV (CTV) channels, mobile applications, and various digital media properties, to effectively manage and maximize their monetization. Concurrently, Magnite provides solutions for demand-side participants such as advertisers, agencies, and agency trading desks, enabling them to acquire diverse digital advertising inventory. The platform focuses on an omnichannel approach, supporting transactions across CTV, online video, display, and audio formats, leveraging its significant presence in the rapidly expanding CTV market. Its revenue model primarily involves charging fees as a percentage of the advertising spend processed through its advanced programmatic platform. Formed in April 2020 through the merger of Rubicon Project and Telaria, and subsequently rebranding to Magnite in July 2020, the company has since solidified its position through strategic acquisitions, including SpotX in 2021 to bolster its video capabilities and SpringServe in 2021 for enhanced CTV ad serving. More recently, in September 2025, Magnite acquired streamr.ai, integrating AI tools to broaden CTV advertising accessibility for small and medium-sized businesses. Headquartered in Los Angeles, California, Magnite extends its technology solutions to clients through dedicated sales teams operating across multiple international locations.
Company News
Magnite Establishes Premier Destination for Verified Live Streaming Inventory
Magnite Rallies 6%, Trade Desk Climbs 5%, AppLovin Barely Budges: Is Agentic Ad-Tech Broadening Out?
A Magnite Director Sells Nearly 50,000 Shares Worth $1.2 Million Amid a Rising Stock Price
Magnite Director Paul Caine Sells 7,500 Shares for $187,500
Trade Desk Just Dropped 24% in a Month. Is It Time to Sell?
Magnite Research Reveals Live Streaming Brings Audiences Together and Keeps Them Engaged Beyond the Main Event
Magnite Sees CTV Surge and Google Antitrust Remedies as Growth Catalysts
Magnite Targets CTV Growth With Walmart, Samsung Partnerships and AI Ad Tools
Magnite, Inc. (MGNI) Presents at Bank of America SMID Cap Virtual Conference Transcript
Magnite Sees CTV Growth Hit 36% as Sports and SMB Ad Demand Expands
Magnite (NASDAQ:MGNI) Director Sells $848,296.64 in Stock
Insider Selling: Magnite (NASDAQ:MGNI) Insider Sells $480,000.00 in Stock
What to Know When a Magnite Director Sells Into a 36% Growth Quarter
A Magnite Insider Kept $12 Million in Stock After Selling. Here's What to Know
Magnite Bought Back $28 Million in Stock While Its Insiders Sold. Here's How to Read It
Five Magnite Insiders Sold the Same Day. Here's What to Make of It
A Magnite Insider Cashed In Options as CTV Revenue Jumped 36%. Here's What to Know
Magnite: Gaining On Secular Tailwinds And AI With Strong Cash Generation
Trade Desk Plunges 28% After Earnings Miss Triggers Downgrade Avalanche; Ad-Tech Peers AppLovin and Magnite Hold Firm
Magnite to Participate in Upcoming Financial Conferences