- CEO
- Masayuki Mizushima
- Full Time Employees
- 28,921
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- Akasaka Biz Tower Tokyo TY Japan 107-6320
- IPO Date
- Aug 8, 2012
- Business
- Hakuhodo DY Holdings Inc. operates as a holding company for one of Japan's largest advertising and marketing communications groups, providing comprehensive marketing solutions including advertising agency services through subsidiaries Hakuhodo, Daiko, and Yomiko Advertising; digital marketing and media planning via Hakuhodo DY Media Partners; brand strategy, creative development, public relations, and content production; specialized sei-katsu-sha insight research leveraging consumer behavior data; and full-funnel marketing solutions encompassing media buying across newspapers, magazines, radio, television, and digital platforms. The company serves diverse clients in Japan and internationally, targeting consumer goods, retail, technology, and tourism sectors with operations spanning Asia, including key markets in Taiwan and broader global networks through over 150 offices in approximately 20 countries. Founded in 2003 through the integration of Hakuhodo (established 1895), Daiko, and Yomiko Advertising, Hakuhodo DY Holdings maintains its headquarters in Akasaka, Minato-ku, Tokyo, and ranks as Japan's second-largest advertising entity by revenue.
In recent developments, Hakuhodo DY Holdings entered a strategic partnership with Taiwan-based Mabu Data Technology in September 2024 to develop cross-border marketing solutions using Invos Data services, which analyze over 3 billion anonymized purchase records for sei-katsu-sha insights aimed at inbound Taiwanese tourists and Japanese firms expanding into Taiwan. The company announced its new Medium-Term Business Plan in June 2024, focusing on evolving beyond traditional advertising through enhanced marketing technology and integration efforts, including advancements by its Marketing Technology Development Division. Additionally, Hakuhodo DY Holdings pursues ongoing share buybacks, with updates on acquisition progress reported in late 2025, and continues strategic expansions such as preparations for acquiring DIGITAL HOLDINGS to bolster digital capabilities.