Promotica S.P.A.
MMIL:PMT2.96
EUR
+0.02
(+0.68%)
ISIN
IT0005425365
Return %
Stock
S&P 500
1Y
32.14
14.20
3Y
20.33
81.12
5Y
-1.00
68.34
Capital Structure
EUR
•
in mil. unless spec.Working Capital
EUR
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in mil. unless spec.Growth Rates
EUR
•
in mil. unless spec.Semi-annual Revenue
EUR
•
in mil. unless spec.Semi-annual Earnings Per Share
EUR
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in mil. unless spec.Semi-annual Dividends Per Share
EUR
•
in mil. unless spec.Company Description
- CEO
- Diego Toscani
- Full Time Employees
- 103
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Desenzano del Garda Italy
- IPO Date
- Nov 27, 2020
- Website
- promotica.it
- Similar Companies
- Business
- Promotica S.p.A. provides loyalty marketing, promotional campaign management, and retail consulting services to commercial and retail clients. The company designs, develops, and executes full-service promotional operations and customer engagement programs, offering short-term promotional campaigns (short collections) structured around spend-and-get mechanics to drive transaction volume; long-term customer loyalty catalogs and reward management platforms; corporate employee incentive and motivation programs; physical and digital consumer contests, sweepstakes, and instant-win operations; custom product sourcing, manufacturing, and distribution of kitchenware, tabletop, home, and leisure items under proprietary and licensed brands, including WD Lifestyle; licensed character toys, collectibles, and promotional merchandising; and end-to-end strategic consulting covering creative communication, point-of-sale marketing materials, digital app integration, prize fulfillment logistics, and performance analytics. Promotica S.p.A. primarily caters to large-scale retail distribution (GDO), supermarket chains, food and beverage producers, pharmaceuticals, banking, and energy companies across Italy, with expanding business activities throughout Northern and Eastern Europe, supported by subsidiaries such as Grani & Partners S.p.A., Mercati S.r.l., and Kiki Lab S.r.l. In recent developments, the company completed the full integration of merchandising subsidiary Grani & Partners S.p.A., divested a 9.65% equity holding in Preziosi Food S.p.A. for EUR 3.3 million, and acquired a strategic minority stake in fintech firm Goodify to implement social-impact loyalty solutions. Promotica has also secured major multi-year loyalty campaigns with leading Italian supermarket operators, including Coop Italia, Unicoop Firenze, Conad, and Esselunga, while integrating artificial intelligence technologies into data modeling and accelerating its international market expansion. Promotica S.p.A. was founded in 2003 and is headquartered in Desenzano del Garda, Italy.