- CEO
- Massimo Perotti
- Full Time Employees
- 1,655
- Sector
- Consumer durables
- Industry
- Recreational products
- Address
- Via Armezzone 3 Ameglia SP Italy 19031
- IPO Date
- Dec 10, 2019
- Business
- Sanlorenzo S.p.A. is a leading Italian company specializing in the design, construction, and sale of luxury motor yachts and sailing yachts. The company produces a comprehensive range of yachts under several brands including Sanlorenzo for superyachts, Bluegame for sport utility yachts, and Nautor Swan for high-end sailing yachts, following its acquisition in 2024. Its product portfolio covers yachts from 20 to over 50 meters, encompassing motor yachts, semi-displacement vessels, and sailing yachts, with notable models such as the 50Steel—the first superyacht equipped with a green methanol fuel cell system for onboard energy—and the SX120, SL110A, and SD132 among recent launches. Sanlorenzo serves an international market with a strong presence across Europe, the Americas, the Middle East, Africa, and Asia-Pacific. Founded in 1958 and headquartered in Viareggio, Italy, the company has expanded its geographic footprint through subsidiaries and a network of service and sales points worldwide.
In terms of recent developments, Sanlorenzo has undertaken major strategic expansions and operational enhancements. In 2024, Sanlorenzo acquired 100% of the Finnish Nautor Swan Group, a premier sailing yacht manufacturer with operations spanning seven countries, significantly broadening its product offering to include high-end sailing yachts. Additionally, in early 2024, it acquired a 95% stake in Simpson Marine, a leader in yacht sales and services across the Asia-Pacific, enhancing its global service capability. The company launched innovative sustainable products including the 50Steel with green methanol bi-fuel propulsion technology and continues to develop crossover and explorer yacht categories. Sanlorenzo further restructured its corporate organization to integrate these acquisitions and support growth. Financially, it reported strong growth in 2024 and H1 2025 with new yacht revenues surpassing €930 million in 2024 and €454 million in the first half of 2025, backed by a robust order backlog exceeding €1.7 billion. The company focuses on yachts under 2,000 gross tons, aiming to strengthen profitability and market position amid broad macroeconomic challenges while emphasizing sustainability and technological innovation in its fleet.
Sanlorenzo operates primarily in the luxury yacht manufacturing industry, targeting affluent individual customers and charter clients seeking bespoke, technologically advanced, and environmentally progressive superyachts and sailing yachts. The company leverages advanced manufacturing facilities in Italy and a global sales and service network supported by its recent acquisitions to enhance market coverage and customer service worldwide. The full integration of Nautor Swan and Simpson Marine complements Sanlorenzo’s existing portfolio, broadened by new product development such as the SX120 crossover flagship equipped with Volvo Penta’s IPS Professional Platform and the launch of the 74Steel model. The company maintains a leadership position in the 30-50 meter yacht segment, recognized for a blend of craftsmanship, innovation, and sustainability initiatives that align with evolving client preferences and environmental regulations.
Sanlorenzo continues to invest heavily in research and development, with a strong focus on sustainable propulsion systems like bi-fuel green methanol technology, and is advancing its flagship 50 X-Space project, aimed at redefining superyacht energy efficiency. The acquisitions and operational expansions underpin Sanlorenzo’s strategy to consolidate its competitive position in the global luxury yacht market while navigating supply chain and regulatory challenges. This strategic trajectory is supported by solid financial metrics, resilience in demand, and sustained innovation, positioning Sanlorenzo as a key player in the premium yachting industry.
Overall, Sanlorenzo S.p.A. combines historic Italian yacht-building excellence with progressive sustainability efforts and global market expansion, operating under a multi-brand strategy that includes Sanlorenzo motor yachts, Bluegame utility yachts, Nautor Swan sailing yachts, and enhanced service capabilities through Simpson Marine. The company’s headquarters remain in Viareggio, Italy, with its industrial and commercial presence spanning Europe, the Americas, Asia-Pacific, Middle East, and Africa, reflecting its international growth and diversified product offering. Recent years have marked significant growth driven by acquisitions, new product innovations, and strategic investments in sustainability and capacity expansion. This comprehensive approach defines Sanlorenzo as a leading and innovative luxury yacht builder in the global maritime industry.