- CEO
- Giulio Corno
- Full Time Employees
- 227
- Sector
- Technology services
- Industry
- Information technology services
- Address
- Building 16 Milan MI Italy 20126
- IPO Date
- Mar 11, 2014
- Business
- Triboo S.p.A. (TB.MI) operates as an Italy-based holding company specializing in e-commerce, digital marketing, and media services across Italy and internationally, with primary activities divided into Digital and Media divisions; it provides comprehensive solutions including digital consulting, data and technology integration, agency services for marketing and creative production, e-commerce management encompassing software development, logistics, order fulfillment, customer care, and Online-to-Offline (O2O) strategies; photographic production via subsidiary E-Photo SRL; direct marketing, lead generation, performance marketing, and social media advertising through full ownership of Digiglow (formerly Adglow, acquired progressively in 2021-2022); content development and audience monetization; operation of editorial portals covering economics, finance, food and wine, automobiles, ICT, design, lifestyle, health, and innovation topics; digital broadcasting; and AdTech partnerships for publishers. Founded in 2001 and headquartered at Viale Sarca 336, Building 16, Milan, Italy, the company serves major international brands in consumer industries such as home furnishing, appliances, fashion, and retail, targeting online advertisers, media agencies, and retail brands with a workforce of approximately 333 employees and subsidiaries including Triboo Digitale Srl, Triboo Editoriale Srl, LeonardoADV Srl, LEADOO, Brown Editore SpA, and MediaPrime; it functions as a subsidiary of Compagnia Digitale Italiana Spa. Recent developments include a strategic partnership with Alsendo via its Esite platform for e-commerce and digital services in Italy as part of Alsendo's 2025 Western Europe expansion acquiring Spedire.com, alongside a history of mergers and acquisitions such as the 2016 reverse merger with Grother Srl, 2017 acquisition of E-Photo SRL, and expansions into web advertising, editorial content, and social media marketing to enhance its one-stop digital transformation offerings.