- CEO
- Catherine Faiers
- Full Time Employees
- 694
- Sector
- Technology services
- Industry
- Internet software/Services
- Address
- Herbal House London GL United Kingdom EC1R 5EN
- IPO Date
- Feb 2, 2021
- Business
- Moonpig Group PLC (LSE: MOON), founded in 2000 and headquartered in London, United Kingdom, operates as a leading online greeting cards and gifting platform; the group comprises the Moonpig and Greetz brands offering physical greeting cards, personalization features including AI-generated stickers, personal handwriting, audio/video messages, and photo layouts; attached gifts such as flowers, chocolates, balloons, alcohol, beauty products, homeware, and hampers; subscription services via Moonpig Plus and Greetz Plus; next-day and guaranteed delivery options; and the Experiences segment through Red Letter Days and Buyagift brands providing gift experiences encompassing short breaks, dining, theatre outings, family days, live immersive events like The Traitors Live Experience and Squid Game, subscription gifting with brands such as Gousto and Glossybox, and social activities including Monopoly Lifesized. The company serves consumers primarily in the UK and Netherlands, with expanding operations in Ireland, Australia, the United States, and limited presence elsewhere; it generates nearly 90% of Moonpig and Greetz revenue from existing customers through proprietary data-driven technology platforms utilizing AI for personalization, occasion reminders (over 101 million as of April 2025), recommendation algorithms, and customer relationship management. Geographically, the UK drives the majority of revenue, followed by the Netherlands; international new markets contributed £11.8 million in FY25, up 36% year-over-year, with Ireland achieving profitability.
In recent developments, Moonpig Group refinanced its debt in February 2024 with a new four-year £180 million multi-currency revolving credit facility, fully repaying prior term loans and facilities to lower interest costs; the company completed a £25 million share buyback in H2 FY25 and proposes a 3.0 pence per share dividend while planning up to £60 million in repurchases for FY26; it strengthened its Experiences division through re-platforming completion, management team enhancements, and new product launches in subscription gifting, casual dining with Slug & Lettuce and BrewDog, and immersive experiences; partnerships expanded with trusted brands including Hotel Chocolat for premium chocolate, Next for beauty/homeware, The Fragrance Store for perfume, The Entertainer and Early Learning Centre for children's toys on consignment, and Scribbler for card designs. Operationally, the group insourced UK balloon fulfilment in September 2024 to boost margins, launched Moonpig Guaranteed Delivery, eliminated single-use plastics in Dutch shipping, and advanced AI tools like "Your Personal Handwriting" and over four million AI stickers created; FY25 revenue reached £350.1 million with Moonpig up 8.6%, active customers at 12.0 million (up 4.3%), and Adjusted EBITDA at £96.8 million despite a £56.7 million non-cash goodwill impairment in Experiences. Moonpig maintains a cards-first model in the underpenetrated online gifting market, holding 70% UK and 65% Dutch online single cards share, with technology innovations driving frequency (2.94 orders per active customer) and gift attachment growth.