- CEO
- Emil Sallnas
- Full Time Employees
- 457
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Tulegatan 4 Stockholm AB Sweden 113 58
- IPO Date
- Dec 14, 2021
- Business
- Viva Wine Group AB engages primarily in the production, marketing, and sale of wine and related spirits. The company offers a comprehensive portfolio of alcoholic beverages including red, white, rosé, sparkling wines, fortified wines, liqueurs, and cognac. It operates a wide range of proprietary and partner brands with a strong emphasis on organic and ethically certified wines. Viva Wine Group serves markets mainly in Sweden, the Nordic region, and Continental Europe, with significant online sales platforms such as Vicampo, Weinfürst, and Wine In Black enabling consumer reach into Germany, the Netherlands, Austria, France, Czech Republic, Hungary, the UK, and the USA. Founded in 2006 and headquartered in Stockholm, Sweden, the company manages the entire value chain spanning farming, production, transport, marketing, and sales.
Recent strategic developments include the 2025 acquisition of Delta Wines Holding BV, the Netherlands' leading wine distributor, significantly expanding Viva Wine Group's B2B presence across six European countries: the Netherlands, Poland, Czech Republic, Belgium, Finland, and Norway. This acquisition increased the company's geographic footprint and annual group sales to an estimated SEK 6.3 billion, strengthening its position as a major pan-European distributor. In early 2024, Viva Wine Group also acquired Target Wines AS, a Norwegian wine supplier, further consolidating its Nordic market leadership. The company is in the process of transferring its listing to the Nasdaq Stockholm main list to enhance investor visibility and support continued growth. Viva Wine Group pursues growth through organic expansion, innovation in product offerings, and acquisitions, positioning itself as a sustainability leader in organic and Fairtrade-certified wines across its markets. Its operations are conducted through a network of twelve companies covering both B2B distribution and B2C e-commerce sales channels.