- CEO
- Chee Ting Lim
- Sector
- Consumer durables
- Industry
- Other consumer specialties
- Address
- Kuala Lumpur Malaysia
- IPO Date
- Apr 1, 2020
- Business
- Aurora Italia International Bhd. is a Malaysia-based investment holding company primarily engaged in the design, manufacture, distribution, and retailing of premium jewelry, fine accessories, and gold investment products. Founded in 2017 and headquartered in Kuala Lumpur, Malaysia, the company operates across retail, wholesale, and e-commerce channels, serving consumer and retail investor markets across Malaysia and international jurisdictions, including Indonesia, Singapore, China, the United Kingdom, Germany, the United States, and the United Arab Emirates.
The company's core product and service portfolio encompasses fine jewelry crafted from 925 sterling silver plated with 18K yellow, white, and rose gold, embellished with Preciosa cubic zirconia; precious metal investment products, including 24-karat gold bars in fractional denominations (such as 0.25g, 0.5g, and 1g), 24-karat gold wafers, 22-karat gold jewelry, and 999 fine silver wafers; officially licensed character jewelry and minted collectibles developed in collaboration with global entertainment brands, including Disney, Marvel, and Warner Bros.; proprietary signature collections, including the Auroses Collection; omnichannel digital and physical retail operations across its brand portfolio comprising Aurora Italia, PG Jewel, Tai Fook, and PG Gold Museum; bespoke design and manufacturing services; and jewelry repair, customization, and specialized packaging solutions.
In recent corporate developments, Aurora Italia has expanded its market presence and corporate structure through targeted operational and capital market initiatives. The group completed the acquisition of PG Jewel Sdn. Bhd., integrating its multi-brand e-commerce platform and physical distribution pipeline to advance the company's retail network footprint. To optimize its capital platform and institutional access, the company proposed withdrawing its listing from the LEAP Market of Bursa Malaysia in order to pursue a transfer to the ACE Market. Furthermore, the company continues to broaden its commercial outreach by adding authorized regional distribution partners, expanding its presence across third-party e-commerce platforms, and introducing new limited-edition collectible gold bar themes and licensed merchandise lines.