- CEO
- Rowan Saunders
- Full Time Employees
- 3,462
- Sector
- Finance
- Industry
- Property/Casualty insurance
- Address
- 111 Westmount Road South Waterloo ON Canada N2L 2L6
- IPO Date
- Nov 23, 2021
- Business
- Definity Financial Corporation and its affiliated entities deliver property and casualty insurance solutions across Canada. The company provides a comprehensive range of personal coverage options, encompassing automotive, residential, broad general and umbrella liability, and pet insurance, offered through its well-known brands such as Economical, Sonnet, Family, Petsecure, and Peppermint. For commercial clients, Definity offers specialized protection including fleet, commercial vehicle, property, liability, and other tailored business insurance products, primarily under the Economical brand. Its distribution strategy involves both an extensive network of independent brokers and its proprietary digital platforms, ensuring accessibility for diverse customer needs. Definity Financial Corporation, established in 1871, officially adopted its current name in August 2021, evolving from its previous identity as Economical Holdings Corporation. Headquartered in Waterloo, Canada, the company consistently reports substantial gross written premiums, reaching approximately $4.4 billion for the twelve months ending September 30, 2024. Recent strategic initiatives underscore Definity's commitment to growth and digital advancement. In March 2022, the company announced a key partnership and a minority equity investment in APOLLO Insurance Solutions, a leading digital broker, enhancing its digital presence in commercial lines. Furthermore, the acquisition of Travelers Canada represented a significant move to expand market scale and enhance its offerings. Definity is also dedicated to community engagement, notably with its largest charitable giving year in 2024, contributing over $4 million to initiatives supporting climate resilience and equity-deserving groups through partnerships with organizations like ALUS, Green Communities Canada, and Windmill Microlending. The company actively strives to be a premier and innovative P&C insurer in Canada, leveraging its deep industry experience and an ongoing focus on digital transformation.