- CEO
- Aneesh Reddy Boddu
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Bangalore India
- Business
- Capillary Technologies India Ltd. is an enterprise software-as-a-service (SaaS) provider that develops cloud-native customer loyalty management, customer data platform (CDP), and omnichannel engagement software. Founded in 2008 and headquartered in Bengaluru, India, the company delivers AI-powered customer retention and marketing automation solutions to enterprise clients across the retail, consumer packaged goods (CPG), apparel, hospitality, travel, healthcare, and financial services sectors throughout the Asia-Pacific, Middle East, North America, and Europe.
The company operates through a proprietary cloud platform comprising multiple specialized software products and services: Loyalty+, an enterprise loyalty program engine that manages multi-tier rewards, points banks, gamification, and member lifecycle programs; Engage+, an omnichannel marketing automation and campaign management suite that delivers personalized messaging across email, SMS, mobile apps, and social platforms; Insights+, an AI-driven customer data platform and business intelligence solution offering behavioral segmentation, predictive analytics, and shopper insights; Anywhere Commerce, an omnichannel commerce and point-of-sale (POS) integration system facilitating unified online and in-store transactions; Rewards+, a global digital rewards catalog and fulfillment management network; and Aira, a generative artificial intelligence assistant that automates campaign creation, program performance optimization, and loyalty workflow orchestration. In addition to software products, the company provides managed loyalty services, strategy consulting, customer experience (CX) design, and systems integration.
In recent developments, Capillary Technologies has significantly expanded its international footprint and technological capabilities through strategic acquisitions, capital financing, and product innovation. The company acquired US-based loyalty consulting and technology firm Brierley+Partners, expanding its enterprise client base and delivery capabilities across North America, following its prior acquisitions of customer loyalty solutions provider Persuade and the Digital Connect technology platform from Tenerity. To support global expansion and AI platform research, Capillary secured Series D equity and debt funding from institutional investors including Avataar Venture Partners, Filter Capital, and Hercules Capital. Furthermore, the company expanded its global strategic alliances with Amazon Web Services (AWS) and Microsoft Azure, integrated generative AI capabilities throughout its core SaaS platform, and initiated steps toward an initial public offering (IPO) on Indian stock exchanges.