Crayons Advertising Ltd.

Crayons Advertising Ltd.

NNSE:CRAYONS
25.70
INR
-1.30
(-4.81%)
2020 Y
2021 Y
2022 Y
2024 Y
2025 Y
2026 Y
TTM
Revenue per Share
65.9
42.97
78.81
100.3
95.79
128.14
- -
Basic EPS, GAAP
0.48
0.05
0.66
7.52
4.48
1.54
- -
Free Cash Flow per Basic Share
-4.73
-0.85
3.9
-11.63
2.18
-1.92
- -
Dividend per Share
- -
- -
- -
- -
- -
- -
- -
Book Value per Share
14.53
14.58
15.24
43.61
47.83
49.45
20.43
Tangible Book Value per Share
14.5
14.56
15.21
43.6
47.82
49.45
20.41
Basic Weighted Avg Shares
24
24
24
23
24
24
24
Sales/Revenue/Turnover
1,610
1,050
1,925
2,339
2,340
3,130
- -
Operating Margin (%)
1.77
0.63
2.92
9.11
3.31
0.55
- -
Depreciation Expense
14
11
9
14
25
46
- -
Net Income, GAAP
12
1
16
176
109
38
- -
Effective Tax Rate (%)
35.44
56.09
31.44
26.57
26.66
34.37
- -
Profit Margin (%)
0.72
0.12
0.84
7.5
4.67
1.2
- -
Working Capital
88
119
123
888
879
843
293
LT Debt
134
95
35
34
29
76
18
Total Equity
355
356
372
1,079
1,183
1,251
499
Return on Invested Capital (%)
- -
0.49
3.81
19.21
3.58
0.42
- -
Return on Capital (%)
- -
1.32
4.81
22.44
9.44
3.06
- -
Return on Common Equity (%)
- -
0.36
4.43
24.41
9.79
3.17
- -

Capital Structure

INR

•

in mil. unless spec.
Dec'24
ST Debt
64
LT Borrowings
18
LT Finance Leases
- -
Preferred Equity and Hybrid Capital
- -
Shares Outstanding
24
Market Capitalization
- -

Working Capital

INR

•

in mil. unless spec.
Dec'24
Total Current Assets
1,058
Cash, Cash Equivalents & STI
32
Accounts Receivable, Net
452
Inventories
- -
Total Current Liabilities
765
Payables & Accruals
- -
ST Debt
64
Deferred Revenue
- -

Growth Rates

INR

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
42%
5.79%
Free Cash Flow
- -
-266.6%
-188%
Net Income, GAAP
- -
387.92%
-65.56%
Sales/Revenue/Turnover
- -
20.79%
33.77%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

INR

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
2,339
2025
- -
1,355
2,340
2026
- -
1,719
3,130

Semi-annual Earnings Per Share

INR

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
7.52
2025
- -
3.01
4.48
2026
- -
0.25
1.54

Semi-annual Dividends Per Share

INR

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
- -
2025
- -
- -
- -
2026
- -
- -
- -

Company Description

CEO
Kunal Lalani
Full Time Employees
163
Sector
Commercial services
Industry
Advertising/Marketing services
Address
NSIC Complex, Block F, Okhla Industrial Estate, Phase III New Delhi DE India 110020
IPO Date
Jun 2, 2023
Business
Crayons Advertising Limited is an India-based integrated marketing communications agency providing end-to-end advertising and marketing services. The company offers a comprehensive range of solutions, including print media such as newspapers, brochures and magazines; electronic media encompassing television channels and frequency modulation (FM) channels; outdoor media featuring hoardings and displays; events management covering planning, organizing and execution of commercial events and activations; digital media services utilizing tools like Marin Software, AdParlor, AdEspresso, Criteo, Adobe Marketing Cloud, AppNexus/Xandr, ReTargeter, Nielsen and Moat; and advisory services for brand strategy and product/service promotion. It operates primarily in the advertising and marketing services segment, serving clients across various industries with both offline and online media capabilities. Founded in 1986 and headquartered at NSIC Complex, Maa Anandmayee Marg, Okhla, New Delhi, the company employs approximately 159 people and focuses on the Indian market. In a notable recent development, Crayons Advertising entered the professional cricket space in July 2025 as co-owner of the New Delhi Tigers franchise in the Delhi Premier League T20 Season 2, expanding into sports sponsorship, regional media via Prime TV, OTT platforms and out-of-home channels, while aligning with its community engagement and youth development initiatives through the Crayons Academy for Skills and Excellence, including the launch of India's first Joe Root Academy. This strategic move builds on steady revenue growth, with trailing twelve-month revenue reaching INR 2.34 billion as of late 2025. The company maintains a single business segment with no reported major acquisitions, funding rounds or reorganizations in the past 1-2 years, concentrating instead on core service enhancements and market expansion.