- Business
- Natura &Co Holding S.A. is a leading global cosmetics and personal care company headquartered in São Paulo, Brazil, founded in 2019. The company operates primarily in the beauty and personal care industry through four key brands: Natura, Avon, The Body Shop, and Aesop. Its product portfolio includes skin care, hair care, body care, fragrances, makeup, men’s grooming products, and home products, serving diverse markets worldwide with a strong presence in Latin America, particularly Brazil, as well as operations in over 100 countries. Natura &Co employs a multi-channel sales strategy comprising direct sales, retail, and online platforms.
The company completed a major corporate simplification in mid-2025 by fully incorporating Natura &Co into Natura Cosméticos S.A., consolidating its corporate structure and trading its shares under the NATU3 ticker as of July 2025. This strategic move followed integration efforts of Natura and Avon brands in Latin America, termed Wave 2, which is set to finalize in 2025, aiming to enhance operational efficiency and profitability. Natura &Co is actively exploring strategic alternatives regarding Avon’s operations outside Latin America, including potential sale or separation of these assets. In 2024 and 2025, Natura &Co focused on sustainability commitments, achieving a 43% reduction in absolute Scope 1 and 2 emissions ahead of the 2030 target and setting a goal of net zero emissions by 2030.
Recent significant corporate developments include a strategic acquisition by BlackRock Inc. in 2024, reflecting investor confidence in Natura &Co’s growth and sustainability strategy. The company generated approximately R$ 23.4 billion in revenue in Latin America in 2024 and continued expansion with a 12.2% increase in Q1 2025 revenue on a constant currency basis. Natura &Co remains committed to innovation, brand strengthening, and socio-environmental initiatives aimed at long-term value creation and leadership in the global beauty market. The company balances growth with sustainable business practices to maintain its competitive edge and enhance cash generation capabilities.