My Food Bag Group Limited My Food Bag Group Limited operates as New Zealand's longest-standing meal kit provider, delivering weekly boxes of nutritious, locally sourced ingredients and easy-to-follow recipes to households nationwide; it offers a broad range of meal kits under the My Food Bag, Bargain Box, Fresh Start, and MADE brands, including specialized options such as Quick & Easy, Gluten Free, Vegetarian, Low Carb, Heart Healthy, Nutritionist's Pick, Plant-based, 15-minute Smart Prep, Pre-prepped, Easy Clean-up, Batch Cook, and Ready Made meals; additionally, it provides standalone Ready Made meal subscriptions, the My Food Bag Shop for care packages, gifting bundles, and grocery items with next-day delivery, all sourced predominantly from local New Zealand suppliers with free-range meats and eggs. Founded in 2013 and headquartered in Auckland, the company serves the $40 billion New Zealand retail food sector through its online platform, targeting families and individuals seeking convenient, healthy meal solutions with nationwide coverage. Recent developments include a return to revenue growth in FY25 with $162.1 million reported, the launch of My Food Bag Shop for non-subscription offerings, a partnership with Diabetes New Zealand for a specialized diabetes meal plan, sponsorship as the Official Meal Kit of Auckland FC, a collaboration with the New Zealand Olympic Committee in 2024, and openness to strategic acquisitions to expand in meal kits and online grocery while prioritizing organic growth and balance sheet strengthening.