- CEO
- Lars Harald Tendal
- Full Time Employees
- 407
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- Nedre Kalbakkvei 88b Oslo PS Norway 1081
- IPO Date
- Dec 16, 2020
- Business
- Elektroimportøren AS, a Norway-based holding company, engages in the wholesale and retail distribution of electrical installation products to private and professional customers through physical stores, e-commerce, and service platforms. The company offers a broad range of core products including electro materials such as switches, sockets, dimmers, junction boxes, cables, conduits, and circuit breakers; lighting products encompassing LED strips, wall lamps, and fixtures; heating and ventilation solutions like panel heaters, WiFi and Zigbee-enabled ovens, thermostats, and heat pumps; smart home systems; electric vehicle chargers; solar panels; and related tools and installation accessories, with over one-third of sales from its private label Namron, which develops and manufactures products in categories like lighting, electrical equipment, cables, heating, and smart home solutions through facilities in China. It operates via wholly owned subsidiaries including Elektroimportøren Norge AS, Namron AS, Spoton AS for installer-consumer matching services, and Elbutik Scandinavia AB for Swedish operations; targets B2B professionals and B2C consumers in the Nordic electrical components market; and maintains an omnichannel presence with approximately 30 stores in Norway, additional locations in Sweden, a central warehouse in Vestby, Norway, and online platforms. Founded in 1994 with its initial store in Oslo, where it is headquartered at Nedre Kalbakkvei 88B, the company listed on Euronext Growth Oslo in 2020 following majority ownership acquisition by Herkules Capital in 2014 that spurred nationwide store rollout and strategic growth. Recent developments include the 2022 acquisition of Elbutik for Nordic expansion and entry into Sweden with its first physical store there in 2023; opening of two new stores in Norway (Bergen and Oslo) in 2024 to reach 30 outlets; refined product strategies emphasizing energy-efficient solutions like smart home products, solar panels, and EV chargers amid rising demand; workforce growth to 566 employees; and sustained revenue of NOK 1.63 billion in 2024 with improved B2B sales in Sweden and plans for further store openings in 2025.