- CEO
- Chen Chen
- Full Time Employees
- 338
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Building 21 Beijing BE China 100176
- IPO Date
- Oct 10, 2007
- Business
- China Dongxiang (Group) Co., Ltd. (3818.HK) engages in the design, development, marketing, wholesale and retail of branded sportswear, footwear and accessories primarily in China; it holds exclusive rights to the Kappa brand in mainland China and Macau since 2006 and to the Phenix skiing brand since 2008, with Phenix operations extending to Japan. The company offers Kappa sportswear including apparel, footwear such as trend running shoes, skate shoes and retro-running shoes, and accessories; Phenix products encompass professional ski equipment, functional apparel, lifestyle series and the new alk phenix line along with WARM HUG MID shoes; it also pursues investments in financial assets and treasury products, hotel management, tourism and real estate development. Founded in 2002 and headquartered in Beijing, China, China Dongxiang operates through China-Apparel, Japan-Apparel and Investment segments, serving consumers via over 975 Kappa stores and omni-channel platforms including e-commerce, with a focus on younger demographics and professional sports enthusiasts in the People's Republic of China and internationally.
In recent developments, the company reported FY2025/26 interim results with revenue of RMB748 million, operating profit of RMB207 million including RMB26 million from China sporting goods, and net profit attributable to owners of RMB204 million up 48.9% year-over-year, alongside an interim and special dividend of RMB2.08 cents per share; for FY2024/25, revenue reached RMB1,680 million with gross profit margin at 68.6% and profit of RMB207 million versus prior loss. Kappa enhanced omni-channel efficiency through membership growth, cross-sector partnerships and top online sales in footwear and accessories, while optimizing store network to 1,005 locations by March 2025; Phenix launched the patented PARS satellite-based rescue system for 2025/26 ski season, sponsored ski teams at Tsinghua and Peking Universities plus over 20 others with co-branded products, upgraded symbiosis with Wanlong Ski Resort, partnered on Brothers Cup events and expanded into nationwide indoor ski venues like Taicang Snow World and Chengdu Sunac to counter seasonality.