- CEO
- Ruben Schreurs
- Full Time Employees
- 595
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Chapter House London GL United Kingdom N1 6DZ
- IPO Date
- May 5, 2000
- Business
- Ebiquity plc (LSE: EBQ) is a United Kingdom-based provider of media investment analysis services, offering independent, data-driven solutions to brand owners that optimize efficiency and effectiveness in media spend across the global advertising market; its core service lines include Media Performance, encompassing benchmarking, digital media governance solutions like Digital Value Index and Responsible Media Investment, and ValueTrack savings tracking; Media Management, covering agency selection and management, pitch management, and in-housing consultancy; Marketing Effectiveness, featuring Marketing Mix Modelling (Econometrics) and Brand Equity Analytics; and Contract Compliance, delivered through subsidiary FirmDecisions. Founded in 1997 and headquartered in London at Chapter House, 16 Brunswick Place, the company operates in over 110 markets through more than 650 media specialists in regions including the UK & Ireland, Continental Europe, North America, and Asia Pacific, serving over 75 of the world's top 100 advertisers with analysis of more than US$100 billion in annual media investments. Recent developments include the full integration of 2022 acquisitions MediaPath in Europe and MMi in the US, which expanded US revenue by 33% that year through enhanced cross-selling and client wins like PepsiCo, Intuit, and JP Morgan Chase; completion of deferred consideration payments for the 2020 Digital Decisions acquisition in 2023, which doubled expectations and bolstered digital capabilities; disposal of non-core Digital Balance in Australia in 2023; leadership refresh with Ruben Schreurs as CEO in November 2024, Kayte Herrity as CFO in March 2025, and board changes including new non-executive director Brian Porritt in August 2025; launch of AI innovations such as the .AIRF protocol and agentic AI pre-flight validation tool planned for H2 2025, alongside the ERA Curriculum framework; and strategic focus on "One Ebiquity" transformation emphasizing Effective and Responsible Advertising amid 2024 revenue of £76.8 million and profitability improvements via cost controls.