- CEO
- Thomas M. Candelaria
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Jersey City United States
- IPO Date
- Jul 9, 2002
- Business
- SITO Mobile, Ltd. operates as a mobile data technology and location-based media solutions provider, delivering advertising intelligence, consumer behavior analytics, and mobile campaign management services to brands, retailers, and advertising agencies across North America. The company leverages proprietary location data processing and machine learning algorithms to map consumer movement patterns, deliver targeted promotional messaging, and measure commercial attribution. Its core products and services comprise Real-Time Verified Walk-In (VWI), an attribution and foot-traffic analytics tool that measures in-store customer visits resulting from digital advertising exposure; SITO LABS, a Data-as-a-Service (DaaS) behavioral insights suite providing audience discovery, foot-traffic analytics, and consumer journey visualization; Mobile Ad Placement and Campaign Delivery Services, providing geo-fenced mobile display, digital out-of-home (DOOH), connected TV, and rich media advertisements; Purchase Science Solutions, which integrate mobile location data with verified point-of-sale transactional metrics; and Mobile Messaging Systems, offering automated short message service (SMS), multimedia messaging service (MMS), and interactive customer engagement tools. SITO Mobile, Ltd. was founded in 2000, was formerly known as Single Touch Systems, Inc. until September 2014, and is headquartered in Jersey City, New Jersey. In recent corporate developments, following strategic initiatives including an agreement to acquire cannabis marketing company MediaJel Inc., the company underwent substantial financial restructuring, which included the delisting of its common stock from the Nasdaq Capital Market in April 2020 to the OTC Markets under the ticker STTO, followed by a Chapter 11 bankruptcy filing in the U.S. Bankruptcy Court for the District of New Jersey in October 2020 and subsequent court-approved asset liquidation and operational wind-down concluded by final decree.