- CEO
- Huihuang Ding
- Full Time Employees
- 6,932
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- 361° Building Xiamen FU China 361009
- IPO Date
- Jun 30, 2009
- Business
- 361 Degrees International Limited is a prominent global sportswear enterprise, engaged in the design, manufacturing, and distribution of athletic merchandise primarily within the People's Republic of China and increasingly across international markets. The company operates through distinct divisions targeting both adult and youth consumers. Under its main 361° brand, it provides professional footwear, apparel, and accessories catering to diverse sporting activities such as running, basketball, and general training, alongside sports lifestyle collections. Its 361° Kids line focuses on becoming a "Youth Sports Expert," offering functional, technologically advanced, and stylish products tailored for children and adolescents. The company maintains a comprehensive operational framework, encompassing product innovation, production, distribution, and marketing, with a focus on delivering high-value products to the mass market. Distribution occurs through an extensive network comprising over 9,300 points-of-sale globally, including franchised and directly operated stores, alongside a robust presence on e-commerce platforms like its official website, Tmall, and JD.com. In recent periods, the company has demonstrated strong financial performance, reporting substantial revenue and profit growth in fiscal year 2024, with e-commerce sales forming a significant portion of its total revenue. 361 Degrees International Limited also strengthens its brand through major international sports sponsorships, including partnerships with the Olympic Council of Asia and World Aquatics, and endorsements from renowned athletes. Established in 2003, the company is headquartered in Xiamen, PRC.