Vice Health & Wellness Inc. is a health, wellness, and consumer packaged goods company engaged in the development, marketing, and distribution of better-for-you confectionery and functional lifestyle products. The company primarily offers plant-based, low-sugar, non-GMO, and allergen-friendly gummy candies marketed under The Gummy Project brand, including signature varieties such as Watermelon Sharks and Peachy Bees; purpose-driven confectionery products associated with environmental conservation initiatives supporting keystone wildlife species and marine habitats; direct-to-consumer e-commerce retail platforms; wholesale distribution services targeting conventional grocery and specialty food retailers; and institutional hospitality and travel concession programs, including minibar placements in boutique hotel chains, stadium concessions, and airline buy-on-board retail partnerships. Additionally, the company seeks to develop digital health initiatives, including artificial intelligence-driven wellness applications designed to provide personalized nutrition and health recommendations. Founded in 2018 and headquartered in Vancouver, British Columbia, Canada, the company operates primarily within the North American market and has undergone multiple corporate reorganizations, having previously operated under the names Weekend Unlimited Inc., Potent Ventures Inc., and The Gummy Project Inc. before rebranding to Vice Health & Wellness Inc. in June 2023 to reflect a broadened mandate across the health and wellness sector. Recent corporate developments include the evaluation and subsequent cancellation of a proposed acquisition of Naltrexone Therapeutics Inc., key leadership changes including the appointment of Cody Corrubia as President, Chief Executive Officer, and Director in January 2024, and corporate restructuring initiatives following regulatory reporting delays and the subsequent delisting of its common equity from the Canadian Securities Exchange in July 2026.