Pendragon PLC (ticker: PDGNF), formerly a major UK automotive retailer, operates as Pinewood Technologies Group PLC following the February 2024 divestiture of its core motor retail and fleet management businesses to Lithia & Driveway; it now focuses exclusively on software-as-a-service (SaaS) solutions for car dealerships, providing an integrated automotive intelligence platform with modules including Service Intelligence for workshop efficiency, Finance & Insurance (F&I) processes, Customer Intelligence for loyalty and growth, Business Intelligence for strategic decisions, Accounting Intelligence for financial visibility, and Sales Intelligence for lead-to-delivery optimization. The company delivers scalable, cloud-based tools with real-time data, AI-driven automation, role-based dashboards, and features like AI Chat for customer enquiries; it emphasizes security (ISO 27001 and 9001 certified), operational efficiency, and unified data across departments, serving dealerships from single sites to multi-site groups. Founded in 1989 through the demerger of Williams Holdings' vehicle division and headquartered at Solihull Parkway in Birmingham, UK, Pinewood Technologies operates globally with partnerships in 22 countries across Europe, Africa, Asia Pacific, and North America, targeting OEMs and automotive groups.
Recent developments include a strategic partnership with Lithia & Driveway in February 2024 alongside the £280m sale of UK Motor (Evans Halshaw and Stratstone brands) and Pendragon Vehicle Management (PVM) divisions; a $4.2m minority investment in Dubai-based automotive AI firm Seez in September 2024; rebranding to Pinewood Automotive Intelligence in October 2024 with updated visual identity for global growth; acquisition of its Pinewood South Africa business set to complete August 2025; and agreement in June 2025 to acquire Lithia's 51% stake in their North American joint venture, securing deployment across Lithia dealerships in the US and Canada by 2028. In October 2025, the company launched Business Intelligence enhancements and integrated the next phase of Bumper software into its platform. These moves position Pinewood as a pure-play SaaS provider driving dealership digital transformation.