Outdoor Holding Company
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- Outdoor Holding Company (NASDAQ: POWW) operates as a technology-driven e-commerce platform focused on the firearms, shooting sports, and outdoor gear industries; it owns and manages GunBroker.com, the leading online auction marketplace facilitating lawful transactions of firearms, ammunition, hunting and shooting accessories, and related outdoor products through buyer-seller connections, banner advertising campaigns, premium seller tools, and value-added services such as enhanced search, streamlined checkout, and payment optimizations. The company serves sport and recreational shooters, hunters, individuals seeking personal protection, manufacturers, retailers, and enthusiasts across the United States via distributors, big-box retailers, specialty stores, and shooting ranges. Founded in 1990 and formerly known as AMMO, Inc., Outdoor Holding Company is headquartered in Atlanta, Georgia, following its relocation from Scottsdale, Arizona in October 2025 to reduce overhead and consolidate with GunBroker operations. In April 2025, the company completed the sale of its ammunition manufacturing assets to Olin Winchester, marking a strategic shift to a pure-play digital marketplace model, shed its ammunition production including brands like STREAK Visual Ammunition and Stelth Subsonic Ammunition, and underwent a corporate rebranding to emphasize e-commerce growth; concurrent leadership changes appointed Steve Urvan, GunBroker founder and largest shareholder, as chairman and chief executive officer, alongside a settlement of Delaware litigation, Nasdaq compliance restoration, and initiatives to boost liquidity, active listings, and registered users.
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