PROG Holdings, Inc.
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- PROG Holdings, Inc. (NYSE: PRG) is a fintech holding company that provides inclusive consumer financial products and flexible payment options, including lease-to-own solutions, buy now pay later services, second-look credit products, and credit-building tools; it operates primarily through its Progressive Leasing, Vive Financial, Four Technologies, and Build segments, targeting consumers who may not qualify for traditional prime lending across e-commerce, in-store point-of-sale, and app-based channels for merchandise such as furniture, appliances, jewelry, electronics, mattresses, cell phones, fitness equipment, and home improvement items. Headquartered in Draper, Utah, with Progressive Leasing originally founded in 1999 and Four Technologies established in 2018 in Miami, Florida, the company serves retailers and consumers throughout the United States via a proprietary technology platform enabling instant decisioning and omnichannel solutions. Progressive Leasing offers lease-purchase agreements with transparent terms where the company purchases desired merchandise from partners and leases it to customers; Vive Financial provides revolving credit through private label and Vive-branded cards originated via federally insured banks; Four enables four interest-free installment payments to boost retailer transaction volume; and Build facilitates credit building via installment loans reported to major bureaus. Recent developments include the October 2025 sale of Vive Financial's credit card receivables portfolio to Atlanticus Holdings for approximately $150 million in cash to enhance capital efficiency while maintaining second-look credit access; a 2024 strategic collaboration with Infosys to advance AI-powered technology modernization, cloud operations, and customer-facing systems; sustained triple-digit gross merchandise value growth at Four Technologies through Q1 2025 with deeper e-commerce integrations; and prior acquisitions such as Four Technologies in 2021 and Vive Financial in 2021 alongside the 2020 rebranding from Aaron's Holdings to reflect its fintech focus.
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