Atlas Honda Limited
PPSX:ATLH1,563.01
PKR
+2.77
(+0.18%)
ISIN
PK0009201010
Return %
Stock
S&P 500
1Y
12.05
14.20
3Y
470.44
81.12
5Y
276.63
68.34
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.Company Description
- CEO
- Saquib Hussain Shirazi
- Full Time Employees
- 2,888
- Sector
- Consumer durables
- Industry
- Motor vehicles
- Address
- Lahore Pakistan
- IPO Date
- Jun 13, 1994
- Website
- atlashonda.com.pk
- Similar Companies
- Business
- Atlas Honda Limited is a Pakistan-based automotive company primarily engaged in the manufacturing, assembling, marketing, and distribution of motorcycles, genuine automotive parts, and related lubricants. Founded in 1962 as a joint venture between Pakistan's Atlas Group and Japan's Honda Motor Company, Ltd., the company is headquartered in Lahore, Pakistan, and operates major manufacturing and assembly facilities in Karachi, Sindh, and Sheikhupura, Punjab. The company's core product and service portfolio comprises entry-level and mass-market commuter motorcycles, such as the Honda CD 70 and CD 70 Dream; standard commuter models, such as the Honda Pridor; mid-tier and utility motorcycles, such as the Honda CG 125, CG 125 Self, and CG 125 Special Edition; executive and premium sports motorcycles, such as the Honda CB 125F and Honda CB 150F; Honda Genuine Parts, including OEM engine assemblies, transmission parts, electrical components, suspension systems, and body panels; Honda Genuine Engine Oil and specialized four-stroke motorcycle lubricants; and comprehensive after-sales maintenance, repair, and warranty services delivered via an extensive nationwide network of authorized 3S (Sales, Service, and Spare Parts) dealership facilities. Atlas Honda Limited serves individual retail consumers, commercial fleet operators, and institutional buyers across all provinces of Pakistan. In addition to its domestic market presence, the company engages in export activities, supplying completely built motorcycles and precision-engineered motorcycle components to selected international markets across the Middle East, Africa, and Central Asia. In recent developments, Atlas Honda Limited has commenced its transition toward sustainable transportation by introducing electric two-wheeler technology to Pakistan, highlighted by the pilot rollout and market evaluation of the Honda Benly e electric scooter. To counter domestic currency and macroeconomic pressures, the company has actively scaled up its export development strategy, expanding the overseas distribution of localized two-wheeler models and spare parts. Additionally, the company has invested in plant modernization and efficiency initiatives across its Sheikhupura and Karachi manufacturing complexes, integrating rooftop solar energy systems to reduce grid dependency and operating overheads, while continuously rolling out refreshed styling, Euro-compliant engine optimizations, and updated feature packages across its flagship internal combustion motorcycle portfolio.