- CEO
- Alexey Mashchenkov
- Full Time Employees
- 3,019
- Sector
- Technology
- Industry
- Software - Infrastructure
- Address
- Kennedy Business Centre Nicosia Russian Federation 1087
- IPO Date
- May 3, 2013
- Business
- QIWI plc is a fintech company providing advanced payment and financial services primarily targeting merchants and B2C clients across various digital and physical payment channels. Its main products include the QIWI Wallet, a digital wallet platform with over 14 million active accounts, a widespread network of kiosks and payment terminals exceeding 90,000 units, and acquiring services for merchants. The company offers digital marketing, software development, and research and development services alongside ROWI digital structured financial products such as factoring, bank guarantees, contract financing, and customized financial solutions for small and medium-sized enterprises. Its ecosystem integrates online, mobile, and physical payment services, enabling millions of consumers and business partners to make and receive payments using cash, stored value, prepaid cards, and other electronic payment methods.
Founded in 2007 and headquartered in Nicosia, Cyprus, QIWI operates primarily across the Commonwealth of Independent States, the European Union, the United States, Canada, and other international markets. The company's portfolio includes subsidiaries like QIWI Bank, the CONTACT money transfer system, Factoring PLUS, Flocktory for marketing automation, and RealWeb, expanding its reach in fintech and digital marketing domains.
A major recent development for QIWI plc is the completion of its restructuring process in early 2024, which involved divesting its Russian business operations consolidated under JSC QIWI. This divestment aimed to unlock shareholder value, secure NASDAQ and MOEX listings compliance, and pivot its strategic focus towards international growth via organic expansion and mergers and acquisitions. Leadership changes accompanied this restructuring, with the appointment of Alexey Mashchenkov as CEO and Elena Nikonova as CFO, ensuring management continuity. Additionally, from January 1, 2024, the company changed its functional currency from Russian ruble to US Dollar. This restructuring resulted in QIWI focusing its operations exclusively on payment services, reflecting a strategic shift towards expanding its international market presence with a stronger balance sheet and liquidity position.
QIWI’s business supports diverse sectors including e-commerce, taxi services, self-employed payouts, and general merchant acquiring, servicing approximately 7,700 active merchants and partners worldwide. The company continues to innovate with offerings like instant payout solutions, white-label platforms, and open API infrastructures facilitating customized payment environments and financial automation for business clients.
Overall, QIWI plc stands as a diversified fintech provider with a comprehensive suite of payment and financial services, emphasizing digital innovation and international market expansion following significant operational restructuring in 2024.