- CEO
- Gunta Sulte
- Full Time Employees
- 208
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Zeltinu iela 131 Marupe MR Latvia 2167
- IPO Date
- Nov 10, 2017
- Business
- AS MADARA Cosmetics (MDARA.RG), a Latvia-based manufacturer of natural and organic cosmetics, produces and sells high-performance skincare, makeup, and personal care products under the flagship MÁDARA brand; offers anti-aging treatments, hydration solutions, acne prevention, skin tone correctors, sun protection, self-tan products, cleansers, moisturizers, serums, oils, masks, CC creams, peels, body care, hair care, and men's skincare via the HIS line; and provides contract manufacturing services for third-party cosmetic products. The company utilizes innovative Northern ingredients such as birch water, chanterelle extract, berry and plant seed oils, plant stem cells, lady's mantle, and algae, with all formulations certified organic or natural per ECOCERT/COSMOS standards and free of parabens, mineral oils, silicones, chemical UV filters, PEGs, GMOs, artificial colorants, nano materials, and synthetic fragrances. Founded in 2006 and headquartered in Marupe near Riga, Latvia, AS MADARA Cosmetics operates production facilities and laboratories in Riga, exports primarily to the European Union (93% of 2024 turnover including Latvia), and maintains subsidiaries including Madara Retail SIA (four stores in Riga exceeding EUR 1 million in revenue), MADARA Cosmetics Inc., Madara Cosmetics LTD, Madara Cosmetics GmbH, and Brand Lab Cosmetics SIA. The company targets premium clean beauty consumers through direct e-commerce (33% of sales), B2B partnerships with retailers like Müller and pharmaceutical chains, and online platforms. In recent developments, AS MADARA Cosmetics sold the MOSSA brand assets to Oy Transmeri Ab for EUR 4 million in April 2024 to refocus on MÁDARA and boost contract manufacturing; divested SIA Cosmetics Nord (selfnamed.com business) in July 2024 while retaining production partnerships; launched the Retinol Alternative line extension (day cream, night cream, eye cream generating nearly EUR 1 million),