- CEO
- Varunyoo Sila
- Full Time Employees
- 150
- Sector
- Retail trade
- Industry
- Internet retail
- Address
- 518/28, Ramkhamhaeng 39 (Thepleela1) Bangkok BM Thailand 10310
- IPO Date
- Aug 9, 2013
- Business
- Union Auction Public Company Limited operates primarily in the auction and auctioneering services sector. The company offers a comprehensive range of auction services including real estate auctions, vehicle auctions, machinery and equipment auctions, and general goods auctions. It also provides related services such as auction consultancy, asset valuation, and auction event management. Union Auction serves a diverse customer base across Thailand and engages in facilitating both online and live auction events. Established in 2008 and headquartered in Bangkok, Thailand, the company has developed a strong foothold in the Thai auction market.
In recent years, Union Auction has pursued strategic digital transformation initiatives to expand its online auction platform capabilities, enhancing accessibility and customer reach. The company has also formed partnerships with financial institutions and property developers to strengthen its auction service offerings in real estate and asset liquidation sectors. In 2024-2025, it launched new auction service categories and upgraded its technology infrastructure to support hybrid auction events that combine virtual and in-person participation. These developments position the company for growth in Thailand's evolving auction industry while reinforcing its role as a market leader.
Union Auction operates primarily in the auction services industry within the business services segment, targeting individual buyers, corporate clients, financial institutions, and government agencies. Its operations are geographically concentrated in Thailand, with ongoing efforts to expand its service portfolio and technological capabilities. The company is publicly listed on the Stock Exchange of Thailand under the ticker AUCT.BK. The sustained innovation in its auction formats and strategic alliances reflect its commitment to maintaining competitive advantage in a dynamic market environment.