- CEO
- Danucha Veerapong
- Full Time Employees
- 230
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Address
- 976/1 Soi Rama 9 Hospital Bangkok BM Thailand 10310
- IPO Date
- Mar 22, 2004
- Business
- Eastern Commercial Leasing Public Company Limited (EAST) engages in consumer and commercial credit financing in Thailand, focusing on vehicle hire purchase, personal and corporate loans, and sale with right of redemption arrangements; it also provides vehicle registration, insurance brokerage, and related renewal services. The company operates through Thailand-based branches and partnerships, serving individual customers and juristic entities, with additional offerings in life and auto-related insurance renewal services. Founded in 1982, EAST is headquartered in Bangkok, Thailand, and maintains a regional footprint to support its financing products and insurance-related services.
Main products and services: hire purchase financing for used motor vehicles; consumer loans; corporate and SME lending; sale with right of redemption agreements; vehicle registration assistance; vehicle insurance brokerage; third-party liability and life insurance renewal services; value-added renewal and servicing support linked to financed assets. Recent strategic actions include partnerships and alliances within the financial services ecosystem, potential expansions of lending product lines, refinements to insurance renewal offerings, and ongoing assessments of distribution channels to broaden customer access; these efforts reflect the company’s emphasis on expanding its credit portfolios and complementing financing with ancillary vehicle-related services.
Industry context and market positioning: operates in the personal credit and consumer finance segment within Thailand, with a focus on motor vehicle financing and related insurance services. Customer targets include individual borrowers and corporate clients requiring vehicle-related financial solutions, with a geographic focus on Thailand and operations anchored in Bangkok. The firm’s structure supports a diversified portfolio across financing, registration, and insurance services, positioning it to cross-sell integrated financial and vehicle-related offerings. Subsidiaries and parent relationships are oriented toward maintaining a localized hub for credit operations and service delivery in Thailand.