- CEO
- Chaiyot Pattharahathai
- Full Time Employees
- 819
- Sector
- Consumer durables
- Industry
- Automotive aftermarket
- Address
- 50/9 Moo 3, Phaholyothin Road, K.M. 36 Bangkok PT Thailand 12120
- IPO Date
- Jun 30, 1978
- Business
- Goodyear (Thailand) Public Company Limited manufactures, distributes, and sells motor vehicle and aero tires primarily in Thailand and the Asia-Pacific region. Its core product portfolio includes automotive tires such as passenger car tires, SUV tires, run-on-flat tires, 4x4/pick-up tires, sports tires, and commercial vehicle tires; as well as aviation tires which comprise general aviation tires, commercial aviation tires, and tire retreading services. The company serves commercial airlines, business jets, private aircraft customers, and military aircraft operators. Founded in 1968 and headquartered in Thailand, Goodyear Thailand operates as a subsidiary of the global Goodyear Tire & Rubber Company and is listed on the Stock Exchange of Thailand.
Recent major changes include ongoing strategic cost reduction and operational efficiency initiatives under the broader Goodyear Forward transformation plan, which aims to enhance profitability and shareholder value. In 2024 and 2025, Goodyear Thailand participated in this transformation by optimizing manufacturing, expanding product offerings, and improving sales effectiveness. The company is also investing in advanced technologies such as artificial intelligence and 3D printing to innovate tire design and production. Additionally, Goodyear has strengthened its retail and fleet service segments, including telematics integration, and has formed high-profile partnerships like the collaboration with Ferrari to produce specialty sports car tires. These efforts are part of Goodyear's wider push towards sustainability and innovation, targeting cost savings of over $1.5 billion globally and focusing on growth in high-end market tiers and expanding its footprint in rapidly growing Asia-Pacific markets.