- CEO
- Wisood Ieosivikul
- Full Time Employees
- 2,314
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Address
- 267 Charansanitwong Road Bangkok BM Thailand 10700
- IPO Date
- Jul 17, 2003
- Business
- Mida Assets Public Company Limited (MIDA.BK) engages primarily in hire-purchase financing and sales of electrical home appliances and motorcycles in Thailand. The company offers hire-purchase products including televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans and related merchandise; it also provides hire-purchase financing for motorcycles and used cars, alongside retail sales of electrical home appliances, home furniture and motorcycles through its network of branches. Additional operations encompass real estate development for sales and agency services; hotel operations and management of resorts, commercial buildings, condominiums and non-performing assets; golf course operations and rentals; billboard and advertising services; public relations and event organizing services; TV and radio programs; pawnshop services; herbal supplements; security guard services; and production of beers and various beverages. Founded in 1991 and headquartered at 267 Charansanitwong Road, Bang Or, Bangkok, Thailand, Mida Assets operates approximately 99 branches across 50 provinces, primarily in central and northeastern regions, targeting middle-to-lower income retail customers outside provincial municipalities. The company, formerly known as Nakornpathom Mida 1991, changed its name to Mida Assets Public Company Limited in 1997. No major acquisitions, funding rounds, partnerships, new product launches or strategic expansions have been publicly reported for Mida Assets in the last 1-2 years as of late 2025; recent disclosures include routine management discussions and analysis for fiscal periods ending December 2024 and September 2025, alongside notifications of related-party land acquisitions in prior years.