- CEO
- Li Wang
- Full Time Employees
- 34,992
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Maotai Town Renhuai GZ China 564501
- IPO Date
- Aug 27, 2001
- Business
- Kweichow Moutai Co., Ltd. (600519.SS) produces and sells baijiu liquor, principally its flagship Feitian Moutai series including the 53-degree 500ml variant, alongside Moutai 1935, Moutai Wangzi, Moutai Yingbin, Lai Mao, Han Jiang, and other brands spanning low-alcohol (33°, 38°, 43°), aged (15-, 30-, 50-, 80-year), premium, and series products; it also manufactures beverages, food items, and packaging materials while developing anti-counterfeiting technologies, information industry products, and services in hotels, catering, entertainment, transportation, and telecommunications. Founded in 1999 and headquartered in Renhuai, Guizhou province, China, the company—a subsidiary of China Kweichow Moutai Distillery (Group) Co., Ltd.—operates primarily in the domestic market (over 97% of sales) with expanding international presence through duty-free partnerships and cultural promotions in Europe, Asia, and North America. Recent developments include a deepened strategic alliance with Luckin Coffee yielding baijiu-infused lattes and a co-branded Shenzhen store in 2025, alongside a new UK partnership with Joybuy for online retail and a planned Moutai Cultural Experience Centre; the company launched the Year of the Snake Zodiac Wine and Shengyue Feitian Kweichow Moutai in January 2025, introduced a 7,000-yuan commemorative five-star trademark bottle in 2024, completed a 6 billion yuan share buyback in 2024, acquired Guizhou Renshui in 2021, and reported record 2024 net profit growth of 15.38% to 86.228 billion yuan while advancing global capacity expansions and channel optimizations across self-operated, iMoutai, dealers, e-commerce, and hotel dining segments.