- CEO
- Suthidej Thakolsri
- Full Time Employees
- 501
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- 888 4971610 Bangkok BM Thailand 10260
- IPO Date
- Apr 9, 2024
- Business
- Neo Corporate Public Company Limited (NEO.BK), founded in 1989 and headquartered in Bangkok, Thailand, manufactures, markets and distributes fast-moving consumer goods in Thailand, Cambodia, Laos, Myanmar and Vietnam. The company offers personal care products including deodorants, fragrances, colognes, roll-ons, hair care, body serums, liquid and bar soaps, feminine washes and talcum powders under brands such as Eversense, TROS, Vivite and BeNice; household products comprising liquid detergents, fabric softeners, fabric starches, floor cleaners, bathroom cleaners and cleaning sprays under Fineline, Smart and Tomi brands; baby and kids products encompassing liquid detergents, fabric softeners, liquid soaps, lotions, oils, talcum powders, bottle cleansers, cottons, wipes and oral care items under D-nee and D-nee Kids brands; and pet care products including shampoos, stain removers, toy and dish washers and wipes under the Lovli Tails brand. Neo Corporate operates through its subsidiary Neo Factory Co., Ltd., which handles production, and targets mass to premium markets with a focus on innovation, safety and environmental sustainability across household, personal care and baby/kids segments. In August 2023, the company converted from Neo Corporate Co., Ltd. to a public company limited and listed on the Stock Exchange of Thailand under the ticker NEO in 2024; it launched the D-nee Deluxe line in 2024 targeting elderly consumers with Japanese persimmon extract technology, introduced the LovliTails pet care brand in 2025 as its first new brand in 15 years, invested 2,464 million baht in a Factory of the Future with partners Ritta and Metric, formed research partnerships with Chiang Mai University, Walailak University and Thailand Institute of Scientific and Technological Research, achieved record 2024 sales of 10,062 million baht and net profit of 1,008 million baht, exceeded its 2025 virgin plastic reduction target early with a 22% cut, debuted on the ESG100 list for 2025 and reported Q1/2025 revenue growth of 4.7% year-over-year.