- CEO
- Piya Smutkochorn
- Full Time Employees
- 1,189
- Sector
- Distribution services
- Industry
- Food distributors
- Address
- No. 1 Premier Corporate Park Bangkok BM Thailand 10250
- IPO Date
- May 29, 2008
- Business
- Premier Marketing Public Company Limited (PM.BK) serves as a leading distributor, marketer, and promoter of consumer products in Thailand and select international markets. The company distributes four primary groups of products: snack foods and confectionery; food and beverages; personal care and household items; and pet food, channeling these through wholesalers, general retailers, modern trade stores, and a sales force covering over 30,000 outlets nationwide. It also manufactures fish snacks, including strips, coated, and crispy varieties under the Taro brand; fried seaweed under Taro Biggu; tuna products such as ready-to-eat pouched tuna, canned tuna, and tuna pet food under customer brands; and ketchup and chili sauce under King's Kitchen, with tuna exports directed to Asia, Europe, and the Middle East. Through subsidiaries, operations encompass frozen food production via Premier Frozen Products Co., Ltd., which also provides cold storage and space rental services; manufacturing by P.M. Food Co., Ltd. and Premier Canning Industry Co., Ltd.; social enterprise investments via PM SE Co., Ltd. and its subsidiary MiVana Co., Ltd. for organic coffee under MiVana and Orca brands; and sales distribution in China through Shenzhen Premier Marketing Company Limited for fish snacks and pet food via offline and online channels.
Geographically, Premier Marketing focuses primarily on Thailand while extending to Cambodia, Laos, Myanmar, Vietnam, China, South Korea, Australia, the United States, the United Kingdom, and other international markets through distribution and exports. Founded on July 28, 1977, as Premier Marketing Co., Ltd., with initial capital of 1 million Baht for advertising and promotions, it expanded into snack distribution by 1979, converted to a public limited company in 2007 with 650 million Baht capital, and listed on the Stock Exchange of Thailand in 2008; headquarters are located at Premier Corporate Park, Soi Premier 2, Srinakarin Road, Nongbon, Prawet District, Bangkok 10250, Thailand.
Recent developments include the 2021 establishment and capitalization of Shenzhen Premier Marketing Company Limited to drive growth of fish snacks and pet food brands in China, enhancing both offline and online sales and marketing capabilities. The company continues to prioritize operational efficiency in transportation and distribution through partnerships, alongside sustained social initiatives allocating 5% of net profit annually to scholarships via the Yuvabadhana Foundation and community-environmental projects. These efforts align with its three-segment structure—distribution of consumer products, food manufacturing, and cold storage services—while maintaining leadership in Thailand's consumer goods sector.