- CEO
- Witit Lawansathien
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- 204/1-8 Sukhumwit Road Rayong Thailand 21110
- IPO Date
- Dec 20, 2022
- Business
- Star Money Public Company Limited (SM.BK) is a financial technology company providing digital lending and personal loan services through its mobile application and online platform in Thailand. The company offers unsecured personal loans, installment loans, and debt refinancing services targeting individual consumers with quick approval processes and competitive interest rates; it also provides credit scoring tools and financial advisory features via its Star Money app. Founded in 2018 and headquartered in Bangkok, Thailand, Star Money operates exclusively within the Thai market, serving retail customers seeking accessible short-term financing solutions in the consumer finance segment.
Its core products include the Star Money app for instant loan applications up to THB 100,000 with repayment terms from 3 to 12 months; automated credit assessment powered by proprietary algorithms; and integration with national credit bureaus for seamless verification. The company emphasizes user-friendly digital interfaces, 24/7 accessibility, and promotional campaigns for first-time borrowers.
In recent developments, Star Money expanded its loan portfolio in 2024 with the launch of longer-term installment products amid rising demand for structured repayments; it formed a strategic partnership with a leading Thai e-commerce platform in early 2025 to offer embedded financing options at checkout. No major acquisitions, funding rounds, or name changes have been reported in the last two years, allowing the company to focus on operational scaling and regulatory compliance under the Bank of Thailand's non-bank lending framework.