Sega Sammy Holdings Inc.
Other OTCCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Haruki Satomi
- Full Time Employees
- 9,237
- Sector
- Technology
- Industry
- Electronic Gaming & Multimedia
- Address
- Sumitomo Fudosan Osaki Garden Tower Tokyo TY Japan 141-0033
- IPO Date
- Jan 30, 2008
- Website
- segasammy.co.jp
- Similar Companies
- Business
- Sega Sammy Holdings Inc. is a Japanese consolidated holding company primarily engaged in the entertainment content, pachislot and pachinko machines, and gaming businesses. It develops, manufactures, and sells consumer game software including full game and free-to-play formats; amusement machines; animated films; toys; pachislot and pachinko machines; and casino gaming devices and software. The company also operates integrated resorts, hotel accommodations, and golf courses, with operations principally in Japan and expanding internationally. Founded in 2004 and headquartered in Tokyo, Japan, Sega Sammy Holdings integrates the strengths of its subsidiaries including SEGA Corporation and Sega Sammy Creation Inc. The company’s Entertainment Contents Business segment leverages intellectual properties across diverse media like video games, animation, and licensing, with a core focus on transmedia strategies to enhance user engagement. Its Pachislot and Pachinko Machines Business involves full lifecycle activities from development to sales of gaming machines for Japan’s amusement industry. The Gaming Business segment includes development and sales of casino gaming devices and software, online gaming through B2B and B2C platforms, and the operation of integrated resorts such as Paradise City. Recent strategic developments include the April 2024 reorganization transferring the amusement machine business from SEGA Corporation to Sega Toys, which was renamed Sega Fave Corporation. In 2024-2025, Sega Sammy completed a significant $95.8 million acquisition of GAN Limited, a North American B2B and B2C online real money gaming platform operator, marking a pivotal expansion into the online gaming and sports betting markets. The company also divested its interest in Phoenix Segaia Resort in 2024 to focus more closely on core growth areas. Additionally, Sega Sammy intensified digital and cloud gaming efforts and expanded its intellectual property-based entertainment offerings, releasing new game titles and animated films with strong market reception. Sega Sammy Holdings operates globally with a diversified portfolio serving consumers, amusement arcades, pachinko parlors, casino operators, and integrated resort visitors. The company emphasizes innovation in gaming technology and transmedia content, aiming to create captivating, cross-platform entertainment experiences. Its business strategy targets sustained growth through technological leadership, geographic expansion, and leveraging synergies across its gaming, amusement, and entertainment franchises. Headquartered in Tokyo, Sega Sammy Holdings maintains a robust presence in Japan and is expanding internationally across Asia, North America, and Europe through acquisitions and strategic partnerships, reinforcing its position as a leading integrated gaming and entertainment conglomerate.
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