- CEO
- Chin Soon Ong
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Singapore Singapore
- IPO Date
- Apr 10, 2017
- Business
- UnUsUaL Limited is a Singapore-based live entertainment and event production company specializing in the technical staging, promotion, and management of large-scale live concerts, music festivals, and corporate events. Founded in 1997 and headquartered in Singapore, the company operates as a subsidiary of Unusual Management Pte. Ltd. under parent media company mm2 Asia Limited, and is publicly listed on the Catalist board of the Singapore Exchange (SGX: 1D1).
The company conducts its operations across three primary business segments: Production, Promotion, and Others. The Production segment delivers turnkey technical and logistical services for live entertainment, comprising the provision, installation, and operation of sound, lighting, and visual (SLV) systems; stage engineering, rigging, and truss construction; indoor and outdoor high-definition LED display solutions; professional audiovisual equipment rental; and on-site technical execution for major live concerts, theatrical productions, corporate conventions, exhibitions, and national civic celebrations. The Promotion segment manages the planning, commercialization, and execution of live entertainment events, offering artist booking and representation liaison; concert and tour promotion; performance rights acquisition; venue sourcing and logistical coordination; event marketing, advertising, and public relations; and ticketing administration for regional Asian and international artistes. The Others segment provides venue management, event space coordination, concert hall technical consultation, and auxiliary event support services.
UnUsUaL Limited conducts its regional operations through key subsidiaries, including UnUsUaL Productions Pte. Ltd., UnUsUaL Entertainment Pte. Ltd., UnUsUaL Development Pte. Ltd., UnUsUaL Productions (M) Sdn. Bhd., and UnUsUaL Entertainment International Ltd., serving markets across Singapore, Malaysia, Hong Kong, Taiwan, and Mainland China.
In recent developments, UnUsUaL Limited has advanced its regional touring footprint across Southeast and East Asia by securing and executing promotional and production rights for major multi-city concert tours, including the Mirror "Feel The Passion" Concert Tour, the CNBLUE LIVE "CNBLUENTITY" Tour, and the King Gnu Asia Tour. The company has also adapted its project pipeline and cost structure to navigate post-pandemic industry cycles, while expanding its business offerings into family-themed touring exhibitions and immersive IP-based entertainment experiences to diversify its long-term revenue streams.