- CEO
- Reinier Voigt
- Full Time Employees
- 352
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 10801 NW 97th Street Miami FL United States of America 33178
- IPO Date
- Jun 17, 2004
- Business
- Simply, Inc. operates retail consumer electronics stores primarily in the United States, specializing in the sale of Apple products including mobile phones, headphones, smartwatches, and related accessories. It provides Apple-certified technical services through its Simply Mac subsidiary, which is the largest Apple Premier Partner in the U.S., operating 50 retail stores across 17 states. Founded in 1994 and headquartered in Miami, Florida, Simply, Inc. underwent a significant reorganization after filing for Chapter 7 voluntary liquidation in June 2022. The company was formerly known as Cool Holdings, Inc. and changed its name to Simply, Inc. in October 2020. Its current business focuses on specialty retail within the consumer electronics segment. Recent developments include operational restructuring around its retail and service model post-bankruptcy filings, with no new product launches or strategic partnerships publicly disclosed within the last two years. Simply, Inc. maintains its position as a key Apple product reseller and service provider, catering to consumer electronics markets throughout the U.S.