- CEO
- George V. Furlan
- Full Time Employees
- 1
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Address
- 590 Madison Avenue New York NY United States of America 10022
- IPO Date
- Dec 21, 2020
- Business
- Sentient Brands Holdings Inc. is a product development and brand management company focused on building luxury and premium market brands through an omnichannel model that integrates CBD, wellness, and beauty offerings; it operates a direct-to-consumer platform alongside wholesale partnerships and maintains a multi-brand portfolio centered on high-end fragrance, skincare, and lifestyle products. Headquartered in New York, New York, the company was founded in 2002 and subsequently rebranded from Intelligent Buying, Inc. in March 2021 to emphasize its emphasis on conscious, aspirational brands and premium consumer experiences. Its primary activity revolves around developing, marketing, and distributing branded consumer products across beauty, wellness, and lifestyle segments, with a strategic emphasis on premium CBD and wellness-infused offerings, and exploring complementary product lines within CBD, THC, fragrance amulets, candles, and related lifestyle products under flagship lines such as Oeuvre. The company operates in the United States with a focus on direct-to-consumer sales via e-commerce and selective wholesale channels, aiming to reach specialized retailers and boutique partners in the luxury personal care and premium wellness markets. core products and services include CBD-infused luxury skincare lines (cultivated under the Oeuvre brand), fragrance-related products and accessories, CBD-infused candles, women’s fragrance products, and related body care and lifestyle items; it also provides brand management services, product development, marketing strategy, and distribution support for its portfolio brands to drive market presence and consumer adoption. Recent major changes include strategic partnerships and alliances to broaden distribution and convert opportunities into omnichannel campaigns, expansion of product lines with CBD and THC-infused offerings, ongoing brand repositioning under the Oeuvre umbrella, and governance or organizational adjustments to support growth initiatives and regulatory compliance in the evolving cannabis-infused wellness space. The company pursues growth through product line extensions, geographic market expansion, and potential collaborations with influencers and retail platforms to enhance visibility and accelerate adoption of its premium brand ecosystem; it maintains subsidiaries and potential parent-subsidiary structures aligned with its corporate strategy and ongoing corporate governance initiatives. The business segments primarily encompass product development and brand management, with ancillary activities in marketing, e-commerce operations, and wholesale distribution; its target customers include luxury-minded consumers seeking premium CBD/wellness skincare and fragrance products, boutique retailers, and specialty distributors within the United States and international markets, particularly in affluent urban centers and wellness-oriented consumer bases. Founding year and headquarters location are 2002 and New York, New York, respectively, with ongoing developments and reorganizations over the years supporting its shift toward premium, conscious consumer brands; the company’s corporate structure reflects its evolution and potential changes in state incorporation and organizational arrangement as part of strategic realignment. Internal relationships include a portfolio of branded products under the Oeuvre line and related initiatives, with potential parent or affiliate relationships guiding overall governance and strategic direction, while maintaining a focus on delivering high-quality, premium consumer experiences across its product categories.