Specificity, Inc.
Other OTCCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
•
in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Jason Wood
- Full Time Employees
- 8
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 801 West Bay Drive Tampa FL United States of America 33770
- IPO Date
- Jul 28, 2022
- CIK
- 0001840102
- Website
- specificityinc.com
- Similar Companies
- Business
- Specificity, Inc. (SPTY) operates as a full-service digital marketing firm specializing in precision audience targeting and ad technology solutions that eliminate bot traffic, fraud, and ad waste for business-to-business and business-to-consumer clients across the United States and internationally. Founded in 2020 and headquartered in Lakewood Ranch, Florida, the company provides proprietary intent and interest-based audience data, AI-powered ad verification for human-only impressions, enterprise-level demand-side platform partnerships for premium ad serving, website traffic resolution and first-party data asset building, seamless CRM integrations, deep performance analytics and user behavior tracking; agency services encompassing strategic content creation, high-impact ad creative, custom graphic design, video production and editing, website development and management, precision campaign management and optimization, advanced reporting, dedicated account management, digital strategy, and market research; as well as social media and display advertising on platforms including Meta and TikTok, connected TV advertising, automated workflows, retargeting, email and text marketing, lead generation, data modeling, call tracking, search engine optimization, and marketing automation under brands such as Tradigital Partners for white-label solutions, Put-Thru for scaled small-to-medium business marketing, and PickPocket for do-it-yourself platforms. Recent developments include the December 2024 asset purchase of HomeQ's advanced technology stack to enhance capabilities, an agreement in June 2024 to acquire livePRO for real-time customer interaction tools, addition of over $500,000 in annual run-rate revenue from new client acquisitions and expanded spending in December 2024, a redesigned website launch in early 2025 with improved omnichannel resources, and advancements in connected TV, social media targeting, and down-funnel automation amid strong demand evidenced by increased requests for proposals heading into 2025.
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