- CEO
- Mikael Strunge
- Full Time Employees
- 72
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Avenue 77 Business Centre Birkirkara BR Malta CBD 3010
- IPO Date
- Oct 29, 2008
- Business
- Acroud AB (publ) (ACROUD.ST) operates as a digital media and technology company focused on iGaming affiliation and Software as a Service (SaaS) solutions; it owns, develops, and manages comparison sites, news portals, and affiliate marketing platforms that connect users with online gaming operators, sportsbooks, and casinos; core offerings include performance-based affiliate services via proprietary brands, SEO-optimized content in sports betting and casino verticals, and scalable SaaS tools such as Voonix platform for content management and user acquisition. The company serves end-users seeking gaming recommendations and B2B clients including operators and content creators across regulated iGaming markets; geographic operations span Europe with primary focus on regulated jurisdictions including Sweden, Malta, and emerging sports betting regions. Founded in 2003 and headquartered in Birkirkara, Malta, Acroud leverages over 15 years of SEO expertise and a proprietary technical platform to drive scalable expansion into new verticals and markets. In early 2025, Acroud completed a comprehensive financial restructuring, issuing over 1 billion new shares, raising SEK 65.3 million via Super Senior Bonds, converting SEK 70 million in bond debt to equity, and extending bond maturities to 2028, significantly reducing leverage and enhancing liquidity; it acquired the remaining 49% of Acroud Media Ltd for EUR 12 million, achieving 100% ownership of key subsidiaries including PMG Group entities, thereby fully consolidating revenues from paid media and affiliation assets; these moves streamlined operations, aligned management as the largest shareholder collective, and positioned the company for innovation in high-margin SaaS and diversified digital marketing.